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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

The Art & Practice of Real Estate Scripts

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

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Tools and Training

6 of the Best Books for Real Estate Agents

Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…

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Blog Articles

5 Ways to Get People Talking About YOU: The Growing Importance of Relevance & Remarkability

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

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Summit Insider 2021: Top Takeaways from the First 2 Days of Success Summit

I was pretty stoked when I got to fire a t-shirt cannon on Tuesday at Day 1 of this year’s Success Summit into a crowd of 4,000 dedicated real estate professionals who joined me in Dallas. Then on Day 2, we took it up a notch and loaded that thing…

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The Hour-By-Hour Plan For A Real Estate Agent’s Perfect Day

One of the benefits to being a real estate agent is the freedom that this business gives you. There’s no time clock to punch or strict hours to abide by. You have the freedom to work whenever and wherever you choose. THIS, however, can also be a…

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10 Reasons Why I’m So Excited for Next Week’s Success Summit

See that picture up above? It’s been a long time since we’ve had that kind of electric energy in a room. Which is just one of many reasons why I can’t wait for Summit to begin next Tuesday! Here are 10 more…   Reason No. 1: Hugs…

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Steps to Finish This Year Strong & Hit the Ground Running

100 days… Tick tock, tick tock. Whether you’re looking to finish the year strong or wanting to set yourself up for success next year, now is the time to act. And I’ve got six steps for you to follow that will make both possible. I call it…

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Are You Striving for Perfection… Too Much?

I couldn’t help but smile. I was reading a post in one of our private mastermind groups for coaching members where one guy posted a concern about a marketing piece he had hired someone to create. The details don’t really matter. The short…

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Happy New Year: It’s 2022 Business Planning Time!

Ever see one of those time-lapse videos of a seed sprouting and growing into a plant? It’s fascinating because it’s one of the only times we get to visually witness growth taking place with our own eyes. Why do I bring it up? Because growth…

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4 Healthy Tips to Help Real Estate Agents Maximize Productivity & Eliminate Stress

Here’s a quick recap of the last 20 months… Start. Stop. Start again. Go. Go. Go! Never slow down! 2020 started with a bang, the market was hot, then Covid introduced tons of tragedy, fear and uncertainty… and pretty much brought real…

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The Selfish Behavior That Is Killing Agent Productivity

Being a coach means playing lots of different roles – teacher, mentor, motivator, accountability partner. And sometimes, psychologist-slash truth-teller. In other words, sometimes I’ve got to cut through the BS and call people on the stories…

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Real Estate Team Building Basics: 5 Critical Questions You Must Answer to Grow Your ‘Dream Team’

A lot of people have been reaching out to me for advice on team building recently. It makes total sense… right now is a great time to capitalize on robust market conditions and scale your business. And as I’ve been saying for years, teams…

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12 Defining Traits that Separate Real Estate ‘Professionals’ from Real Estate ‘Hobbyists’

Are you all in? Or are you just sorta dabbling in real estate, hoping for what you’ve heard is quick, easy money? Both of these personas exist in our industry. But only one has longevity… the real “professionals” will always outlast the…

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Keynote Speaker Seth Godin… And 9 More Reasons Why Success Summit 2021 is a No-Brainer to Attend

Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s…

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