If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than…

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

Picture this… Let’s say I dropped in unannounced at your office to “shadow” you for a day. As you go about your tasks, I ask you to explain to me what you’re doing, why you do it, and the exact, step-by-step process you use to complete…

Constructing a team has a huge upside. It’s also not without some challenges. There’s a whole slate of potential pitfalls when you’re no longer operating as a solo agent and suddenly find yourself having to manage others. It’s something…

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about video. We’re living in a video-first marketing environment… …yet many agents are still afraid to step in front of the camera. Those who have…

Whether you’re a brand-new realtor with a fresh license or a seasoned professional ready to grow your team, one thing is for sure – you need to incorporate a good real estate lead generation process into your real estate marketing strategy. Like…

When you’re on your way to work each morning, what’s the outcome you have in mind? It might be a successful call or presentation you have later in the day. Or thinking bigger, it might be hiring a new team member or putting needed systems in…

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to…

I’m in Vegas this week with some of best agents in the business. I’m here for our annual Elite Retreat taking place at Mandalay Bay, where a few thousand dedicated professionals gather for a private training and networking event. (Plus a blowout…

My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I get it. I know how busy agents were in 2021. You…