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Squeezing Maximum Viability from Your Video Content

Marketing is a lot of work and you put a lot of work into shooting every video you put out on social. But the question is, is that video putting in as much work for you? If you’re not retargeting and repurposing video content and every other piece…

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My Big Plan for 2023

Can I get real with you? You may have heard me say that I truly believe I’m at my best when my back is to the wall and I’m thrust into “wartime general” mode. And right now, the real estate industry kinda feels like we’re under attack –…

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Not a Just Business Plan: Real Estate Battle Plans

Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment….

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Multi-Channel Marketing for Building an Unstoppable Brand

Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes…

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Hosting Community Events for Trust, Fun, and Rapid Growth

Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the…

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