Creating a real estate brand is about more than just having a huge social media following or a great farming strategy. It’s about having people believe they see you everywhere, as if you’re already a part of their lives. And that takes multi-channel marketing.
On This Week in Marketing, Jason Pantana interviews Krista Farr of the Farr Group Northwest out of Spokane, WA. Krista’s multi-channel marketing approach is about more than just getting their brand everywhere; it’s about strengthening the brand so that it seeps into the collective minds of her marketplace, because as Krista will tell you, social media alone isn’t good enough.
If you’re looking for a way to build an unstoppable brand that continues to drive numbers, even in hard markets, you need to hear Krista’s multi-channel marketing strategy. And you can do that, right here.
In this episode, we discuss…
0:22 – About Krista
2:47 – How Krista formed her team
5:00 – How the Farr Group does marketing
6:26 – Krista’s budget
8:22 – Why branding is so important
11:17 – Branding obstacles for teams
14:09 – Getting past the first layer
15:31 – What if social media goes down?
18:25 – Benefits and drawbacks of social
22:04 – Krista’s advice for 2023
23:42 – Reach out to Krista
