Dave Archuletta is a farmer in Rancho Mission Viejo who got his license less than three years ago in January of 2020 (right before COVID hit). But in such a short amount of time, Dave is already on track to do 80 million in volume by the end of the year, by himself. And the kicker is that he never asks for business. How? By hosting fun community events that bring people together.
In this episode of This Week in Marketing, Jason Pantana interviews Dave about what it takes to throw community events which will get everyone in your area to know, like, and trust you. You’ll learn how to grow clubs and leagues from the ground up, align your events with your values, and generate business without ever needing to ask for it.
If you’re looking to make large sums of money for having fun and doing what you love, this is an episode you’re going to want to watch, now!
In this episode, we discuss…
0:00 – Meet Dave
5:06 – Events strategy
7:40 – Events you’re passionate about
10:57 – Community contribution
12:12 – Softball
15:05 – Starting a club
16:40 – (Not) asking for business
19:30 – Dave’s next steps
20:53 – Connect with Dave