Everything has its place. As we head into 2023, your business plan serves as the “big picture” overview for your year. But you don’t want to pull out some big overwhelming document to decipher every time you need a strategy for the moment. Victory in marketing is just like victory in war – it only takes a few calculated, precise moves and reactions.
That’s why when it comes to marketing, you need a battle plan. In This Week in Marketing, Jason Pantana is going to give you a framework for creating your marketing battle plan by harnessing three essential elements.
This is the art of marketing warfare, Jason Pantana-style, and you’re not going to want to miss it. So, watch the video and get strategizing!
In this episode, Jason discusses…
0:00 – Strategy for victory
1:30 – Part 1: Goals
3:15 – Part 2: Sources
10:23 – Part 3: Channels
14:03 – You’re the general