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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

How to Avoid Burnout: 7 Tips for Staying Productive and Balanced

How to Avoid Burnout with 7 Simple Strategies They say, “Strike while the iron is hot.” But if you keep swinging without pause, burnout is inevitable.  

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You’re Getting Out-Foxed, Out-Spent, and Out-Marketed.
3 Ways to Reverse Course.

I recently made a bold prediction. And I’m not backing down from it. I said that within three to four years, I estimate 50% of all U.S. real estate transactions will have a 25-42% referral fee attached to it. Why? Because everywhere you look,…

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Someone Else Will – AKA How to Stop Giving Your Dreams Away

As a real estate professional, you have unlimited upside. There’s truly no ceiling on how much you can grow and what you can achieve. Which allows you to dream big. Virtually anything you want is within your grasp. Here’s the critical question,…

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Why Our Next BluePrint Event Will Be Completely Different Than Ever Before

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to…

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7 Questions to Define Your Personal Branding

How to Define Your Personal Branding The benefits of having a successful personal brand are pretty obvious. People trust you from the start. They actually CALL you. There’s less friction during the process. And the list goes on and on. Basically,…

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Phone & Cold Calling Tips to Help You Make Your Damn Calls!

10 Phone and Cold Calling Tips to Help You Pick Up the Phone You might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. Especially cold calls. We make…

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3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving…

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Setback to Comeback: Turn Setbacks into Action that Moves You Forward

Setback to Comeback: Turn Setbacks into Action that Moves You Forward I’d like you to read this list: Radiation treatments Divorce and sole-support single parenthood A tragic death in the family Cardiac arrest Liver transplant An emergency…

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Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down. So my question for you is… How are you doing? Have you achieved 25 percent of your 2021 goals yet? Are you on…

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How to Get Listings: Options You Should Give Homeowners

Options You Should Give Homeowners to Get More Listings Today It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.” In other words, they’re content having a place to call…

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Get More Appointments! How to Get Real Estate Listings

How to Get Real Estate Listings and Generate More Appointments Every speaking engagement… Every “Ask Me Anything”… Every coaching session I conduct… Every article, every discussion… …I’m hearing the same thing: “How and where can I…

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The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Stuck or Scaling: Today’s Agent Bifurcation & the Path Forward Let’s break down some numbers really quickly… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this…

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