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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

A brand bible is the rulebook for the way you present your business to the world. Here are some tips on how to build your brand bi… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek

Explore the Podcast

How to Win Probate Listings & Network with Attorneys

How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Win Probate Listings & Network with Attorneys

How to Use 1031 Exchanges to Unlock More Listings

In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Use 1031 Exchanges to Unlock More Listings

How to Market Today’s Headlines & Data into Listings

In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read More
How to Market Today’s Headlines & Data into Listings

Read the Latest

Agent Productivity & Balance

The Best Apps & Software for Real Estate Agents

The best apps and real estate software can help you stay organized and productive. Utilize these realtor apps to save time, c… Read More
The Best Apps & Software for Real Estate Agents
Team Building & Leadership

Pros and Cons of Real Estate Teams

Working with a real estate team is becoming more common for real estate agents. Why? Learn all the pros and cons of joining r… Read More
Pros and Cons of Real Estate Teams
Uncategorized

Ways to Master Your Real Estate Listing Presentation

A real estate listing presentation is a chance to build trust. Improve and master your real estate listing presentation & con… Read More
Ways to Master Your Real Estate Listing Presentation
Agent Productivity & Balance

Setback to Comeback: Turn Setbacks into Action that Moves You Forward

How do you respond to the “moments” of your life? It might be time to breakdown to break through and find your comeback story… Read More
Setback to Comeback: Turn Setbacks into Action that Moves You Forward
Marketing & Lead Generation

The NAR Lawsuit: Where Do We Go from Here?

In this blog, Tom Ferry talks about the possible repercussions of the NAR lawsuit and gives real estate agents tips to prepar… Read More
The NAR Lawsuit: Where Do We Go from Here?
Marketing & Lead Generation

How to Build Relationships that Generate Real Estate Referrals

Real estate referrals are a great way to generate leads. Here are the best tips to build powerful, real estate referral-gener… Read More
How to Build Relationships that Generate Real Estate Referrals
Marketing & Lead Generation

How to Get More Real Estate Listings: 7 Strategies Sellers Need to Hear

Looking for how to get listings as a real estate agent? Here are 7 options you should give every homeowner to get more listin… Read More
How to Get More Real Estate Listings: 7 Strategies Sellers Need to Hear
Real Estate Business Strategy

The Art of Delegation for Real Estate Team Leaders

In this blog, Tom Ferry shows you how to be a better leader to your real estate team by practicing more effective delegation. Read More
The Art of Delegation for Real Estate Team Leaders
Marketing & Lead Generation

Top Real Estate Marketing Channels Every Agent Should Master

In this blog, Tom Ferry gives you 3 cheap real estate marketing channels that every real estate agent needs to be using. Read More
Top Real Estate Marketing Channels Every Agent Should Master