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What is a real estate CRM and why is it important for your business?

As a real estate agent, there are many responsibilities to handle, including hosting open houses, closing deals, generating leads, and marketing your business. Customers play a significant role in all of these tasks. A real estate CRM, also known as…

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A Modernist Approach to Applying LPMAMA(S)

We have Rockstar agent Doug Edrington back in the house, talking to me about LPMAMA! If you’re not familiar, it’s a set of talking points for covering all your bases when converting leads into clients. But this isn’t your mama’s LPMAMA. No,…

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Lead Generation Strategies to Fuel Real Estate Growth

A 5 Point Marketing System for Geometric Growth If you want to consistently grow your business, you need solid real estate lead generation strategies that deliver results. Not just once. Not just seasonally. Every single day. A strong lead gen…

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How to Get into Real Estate: Tips for New Real Estate Agents

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

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Get More Referrals with These 5 Proven Referral Scripts

How to Ask for Real Estate Referrals: Use these 5 Proven Referral Scripts From expired listing scripts to objection handling, scripts are one of the best resources out there for agents. In this guide, we’ll go over how to ask for real estate…

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Sales Closing Techniques: How to Influence and Win More Clients

The Assumptive Close: A Game-Changer for Sales When it comes to growing your business, mastering sales closing techniques is non-negotiable. Whether you are selling homes, services, or high-ticket products, the way you guide your prospects to a…

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8 Tips for Pinterest for Real Estate Agents

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

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Using Q1’s Metrics for Q2’s Roadmap: Time to Refine the Plan

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than…

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6 Potential ‘First Hires’ Every Solo Agent Should Consider

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

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Supercharge Your Process for Relocation Buyers

Austin is booming right now, and with a huge number of these buyers relocating from another state, it takes a superstar agent like Khani Zulu to make them feel comfortable and confident getting into their new homes. Khani has a brilliant process…

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7 Skills to Successfully Break Into Luxury Real Estate

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

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Hot Market Objection Handlers You Should Be Using

Many homeowners today are scared to move because all they hear is how difficult it is to buy a house, and they feel like they’ll be stranded with nowhere to live if they sell. Tom Toole is here to dispel that notion. I asked him to join me on…

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