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A Modernist Approach to Applying LPMAMA(S)

We have Rockstar agent Doug Edrington back in the house, talking to me about LPMAMA! If you’re not familiar, it’s a set of talking points for covering all your bases when converting leads into clients.

But this isn’t your mama’s LPMAMA. No, Doug’s made it cleaner, meaner, and added a bonus “S” at the end, which (just like an “S” at the end of most words) multiplies its potential. If now is your first time hearing about it, this is the best way to learn. And if you already know LPMAMA, Doug’s going to show it to you in a whole new way.

So, no matter what your prior knowledge, this is one you’ll want to watch or listen to, right now!

In this episode, we discuss…

1:05 – Location: Pain vs pleasure

2:14 – Price: Limits, safety, clarity

4:58 – Motivation: Broad questions + mirroring

6:22 – Agent: Be direct

8:08 – Mortgage: Stack the cool, twice

11:07 – Appointment: Choice questions + sense of urgency

12:29 – Source: Show some love

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