How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have…

“Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around you. People are busy. They have jobs, and lives,…

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all…

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that might motivate you?  CEO of Howard Hanna Rand Realty, Matt Rand, certainly thought so. So he issued a challenge. Right…

Buying or selling a house in today’s market – and in today’s terminology… it’s a lot. A lot of stress. A lot of fast-moving parts. A lot of important decisions that need to be made quickly. And for some people, it’s too much. I’ve…

Real Estate Objections & Scripts to Deal with Them Objections exist in any sales profession, as customers have to overcome them to be ready to make a purchase. In this post, we explore the top seller objections in real estate, specifically. If…

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

One of the benefits to being a real estate agent is the freedom that this business gives you. There’s no time clock to punch or strict hours to abide by. You have the freedom to work whenever and wherever you choose. THIS, however, can also be a…