Testimonials are golden, right? Especially in today’s economy where people buy based on positive reviews from other satisfied customers (think Angie’s List, Yelp and Amazon). Reviews can drive your sales, too. In fact, a good video…

What You Need to Know About Facebook Advertising Know Your Audience There are over 1.7 billion people using Facebook right now! That’s a good thing, but do you know how many people are in the zip codes you serve? That’s probably something…

Strategies to Improve Your Holiday Marketing Plan 1. Are you sending a gift? Make the gift (and delivery) meaningful and special. Here are a few you people you may want to consider sending a gift to: Clients under contract Best referral sources…

Marketing Lead Generation Ideas 1. Market to Your Database Send them weekly or monthly emails Create or curate content Send birthday, anniversary, and other cards as relationship management touch points. 2. Market to Your Geographic Farm 2-3 mailers…