Real Estate Text Message Scripts for Grabbing Interest

If you want more conversations, get more appointments, and get more listings, you need a communication strategy that meets people where they already are. Today, that means mastering texting for real estate. A well-crafted real estate text cuts through the noise, creates instant engagement, and opens the door to meaningful conversations without pressure. Consumers prefer text because it is fast, simple, and easy to respond to, and agents prefer it because it drives higher connection rates than almost anything else. In this guide, I am going to show you exactly how to use texting for real estate to spark interest, earn trust, and convert more opportunities. These proven scripts will give you the confidence and clarity to reach out, follow up, and move prospects into action.

Break the Ice With a Real Estate Text Message Script

There is a lot to love about connecting with people through short, simple communication, especially when you are using texting for real estate. A smart real estate text is fast, effortless, and incredibly effective. You do not need hours of preparation or a long conversation to create curiosity. You just need a few well-crafted words and a moment of confidence.

The truth is that texting for real estate lets you reach people during the moments they are most available. Getting someone to stop their day for a long call is not easy. You need to warm them up, create trust, and spark enough interest for them to want to hear more. If all it takes is typing out a real estate text and hitting send, why would you not take advantage of that opportunity?

What Are Real Estate Text Message Scripts?

Real estate text message scripts are short, purposeful lines of communication designed to help you start conversations, create engagement, and guide prospects toward a clear next step. They streamline your outreach so you can use real estate text messages consistently while sounding confident and professional.

How Can I Use Real Estate Text Messages?

You can use real estate text messages to nurture leads, reconnect with past clients, follow up on inquiries, start pricing conversations, and get more people into your appointment pipeline. When you embrace texting for real estate, you create more touchpoints and open more doors without adding time pressure or discomfort for your prospects.

How to Use Text Scripts to Your Advantage?

You can use text scripts to your advantage by choosing messages that are simple, curiosity-driven, and easy to personalize. Scripts help you stay consistent and remove the hesitation that often slows agents down. When you combine texting for real estate with thoughtful timing and a strong call to action, each real estate text becomes a powerful tool that moves people closer to working with you.

From appointment setting to reviving old leads, there are countless ways to put this strategy to work. In this blog, I am going to give you three powerful text scripts that agents use every day to generate new conversation and new business. All you need to do is copy, personalize, and send.

Ready to start texting for real estate with confidence? Let’s go.

Three Effective Real Estate Text Message Scripts

Text Script for Real Estate No. 1: The Know the Truth Script

Hey [INSERT NAME], just checking in. How has everything been? [INSERT PERSONAL CONNECTION]

The market is changing in interesting ways and people are hearing all kinds of things. Would you like an updated home value so you know the truth?

Real Estate Text Script No. 2: Name Your Price

Hey [INSERT NAME], can you finish this sentence for me?

If I could sell my house for $____, I would list my home this spring.

Excited to hear your answer.

Text Script for Real Estate No. 3: Zestimate Opinion

Hey [INSERT NAME],

I was browsing Zillow today and checked your home’s Zestimate.

They estimate your value at [PRICE].

[INCLUDE SCREENSHOT]

I have my thoughts but I would love to hear yours.

Improve Your Real Estate Scripts and Improve Your Business

There you go. In just a few lines, you now have three scripts that agents use to create conversations and set appointments every single week. When I first shared the Know the Truth script at a live event, agents in the room were booking meetings before the session even ended.

Those last two scripts came from Curaytor CEO Jimmy Mackin, one of the smartest marketing minds in the industry. Since sharing them, we have heard incredible stories from agents who are using them to set more appointments and create more listing opportunities.

To Recap: Real Estate Text Script FAQs