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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

Why Our Next BluePrint Event Will Be Completely Different Than Ever Before

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to…

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Phone & Cold Calling Tips to Help You Make Your Damn Calls!

10 Phone and Cold Calling Tips to Help You Pick Up the Phone You might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. Especially cold calls. We make…

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3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving…

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Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down. So my question for you is… How are you doing? Have you achieved 25 percent of your 2021 goals yet? Are you on…

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The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Stuck or Scaling: Today’s Agent Bifurcation & the Path Forward Let’s break down some numbers really quickly… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this…

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TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market

By Debbie Holloway, Head of Team+ Coaching As Realtors, we’re used to the hustle and bustle of showing and listing property… Negotiating offers, attending inspections, and closings… Cheers and hugs for our clients upon the successful…

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The REAL Takeaway from the News of Zillow Buying ShowingTime

Peter Drucker told us many years ago: All business is innovation and marketing. We should know this. We should collectively strive for this. Yet what do we see when someone innovates to provide a better customer experience in real estate? Outrage….

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Why I’m Bringing Back BluePrint for 2021

I hope you’re seeing the same thing I am. As I talk with agents and brokers and industry heavyweights… As I see mortgage rates at or near all-time lows… When I hear the stories about the incredible demand for housing right now… …I see…

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Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge

One thing about my role as a coach is I love to see improvement. So if someone reveals a weakness to me, I’m not gonna just “let it go.” I’m going to confront them and challenge them to make things better. Such was the case recently with one…

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Five Simple Words to Get You Un-Stuck & Fuel Your Success

Sometimes we all have “one of those days.” Maybe you’re feeling unmotivated. Maybe you’re feeling stuck, not knowing what to do next. Maybe it feels like you’re just going through the motions. If you’ve ever experienced any of those…

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4 Ways to Conquer ‘Fear of Failure’ & Finally Fulfill Your Greatness

You come to me for raw advice you can use, right? So today I’m hoping you’ll give me the latitude to get real with you… That’s what a coach does. Sometimes I have to confront people on the stories they’re telling themselves. And when…

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Why I’m Excited for Some & Nervous for Others in 2021

I’m excited. It’s a new year, and when I look inside our private coaching member Facebook groups, there’s a lot of really inspiring activity… People sharing their 2020 success stories (despite all the adversity they faced) Others outlining…

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