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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

Use Your DiSC Profile to Boost Your Conversion Skills

Use Your DiSC Profile to Boost Sales Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. When it comes to real estate skills, this is a people…

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A 5 Point Marketing System for Geometric Growth, Pt.2

Welcome back! Last week we started talking about the 8 Drivers of Geometric Growth I’ll be discussing at BluePrint next month in Anaheim. More specifically, we’re focusing on the very first point, which I call the Five to Thrive marketing…

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What is a real estate CRM and why is it important for your business?

As a real estate agent, there are many responsibilities to handle, including hosting open houses, closing deals, generating leads, and marketing your business. Customers play a significant role in all of these tasks. A real estate CRM, also known as…

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Lead Generation Strategies to Fuel Real Estate Growth

A 5 Point Marketing System for Geometric Growth If you want to consistently grow your business, you need solid real estate lead generation strategies that deliver results. Not just once. Not just seasonally. Every single day. A strong lead gen…

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How to Get into Real Estate: Tips for New Real Estate Agents

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

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Get More Referrals with These 5 Proven Referral Scripts

How to Ask for Real Estate Referrals: Use these 5 Proven Referral Scripts From expired listing scripts to objection handling, scripts are one of the best resources out there for agents. In this guide, we’ll go over how to ask for real estate…

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Sales Closing Techniques: How to Influence and Win More Clients

The Assumptive Close: A Game-Changer for Sales When it comes to growing your business, mastering sales closing techniques is non-negotiable. Whether you are selling homes, services, or high-ticket products, the way you guide your prospects to a…

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8 Tips for Pinterest for Real Estate Agents

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

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Using Q1’s Metrics for Q2’s Roadmap: Time to Refine the Plan

Here we are again! 25% through 2022… Remember those goals you set a few months ago? How are they looking? Regardless of how you’ve been doing so far, the fact that you’re even reading these words means that you’re on a better course than…

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6 Potential ‘First Hires’ Every Solo Agent Should Consider

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

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How to Be Consistent: 6 Words to Create Consistency in Business

How to Be Consistent in Business: Create Structure with Just Six Words When people ask how to be consistent in business, the answer often comes down to one key factor: structure. Whether you are a solo entrepreneur or leading a growing team,…

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19 Team Building Tips and Pitfalls to Avoid

Team Building Tips and Mistakes to Avoid Searching for effective team building tips to grow a real estate business or lead a high-performing group? Whether you’re building your first real estate team or optimizing an existing one, it’s…

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