The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026
In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
Explore the Podcast
3 Mega-Trends in Real Estate AI That Agents MUST Know
In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read More
The Greatest Housing Opportunity of the Decade is Here
In this special clip from Tom Ferry's Elite Retreat, David Childers explains why 2026 will be the biggest year for Realtors in ove… Read More
17% of Listings Are About to Expire…
In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read MoreRead the Latest
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Guide to Real Estate Reviews: How to Get Reviews Easily
Guide to Real Estate Reviews: How to Get Reviews Easily
Learn how two agents found out how to get reviews easily. These low-cost solutions result in more real estate reviews, greate… Read More
Success Coaching for Agents
Overcoming Real Estate Agent Challenges and Achieving Consistent Success
Overcoming Real Estate Agent Challenges and Achieving Consistent Success
Are you stuck on the real estate market rollercoaster? You’re not alone. Here's how to overcome common real estate agent chal… Read More
Real Estate Mindset
The NAR Lawsuit Verdict: First Reaction & Action Steps
The NAR Lawsuit Verdict: First Reaction & Action Steps
In light of the NAR lawsuit verdict, Tom Ferry shares a brief message with some thoughts on the next steps agents can take. Read More
Agent Productivity & Balance
The Critical Difference Between Knowing vs Doing
The Critical Difference Between Knowing vs Doing
We know it’s absolutely essential to learn and grow, but knowledge means NOTHING if you don’t act on it. Learn the difference… Read More
Agent Productivity & Balance
3 Essential Real Estate Skills That Most Agents Lack
3 Essential Real Estate Skills That Most Agents Lack
In this blog, Tom Ferry shows you the essential real estate skills that most agents are lacking - and makes suggestions on ho… Read More
Uncategorized
Today’s Real Estate Scripts for Buyers: Questions You Need to Ask
Today’s Real Estate Scripts for Buyers: Questions You Need to Ask
What are the questions you need to be asking buyers in this market? Here are some real estate scripts for objections in the c… Read More
Marketing & Lead Generation
How to Win and Retain Real Estate Clients for Long-Term Growth
How to Win and Retain Real Estate Clients for Long-Term Growth
In this blog, Tom Ferry calls for the "End of Past Clients" in real estate and shows agents how to create forever clients. Read More
Uncategorized
Throwing an Unforgettable Client Appreciation Holiday Party
Throwing an Unforgettable Client Appreciation Holiday Party
In this blog, Tom Ferry breaks down agent Donna Molet's strategy for throwing great holiday client appreciation parties. Read More
Agent Productivity & Balance
Perfectionism: Are You Striving for Perfection… Too Much?
