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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

How to Build Relationships that Generate Real Estate Referrals

It’s Time to Build Relationships That Generate Real Estate Referrals Real estate referrals are the lifeblood of a sustainable, long-term real estate business. While technology and lead-buying platforms offer speed and convenience, they often come…

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The Art of Delegation for Real Estate Team Leaders

Want to be a better leader for your real estate team? It comes down to delegation. Last week, we continued the conversation about your No. 1 weekly objective in this market or any market: get two or more listing appointments. We already covered that…

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Need an Appointment Setting Script? Here Are 3 that WORK!

Want more listing appointments? Get an appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most important tool in…

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3 Cheap Real Estate Marketing Channels

Cheap real estate marketing channels every agent needs As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say “There’s no wrong way…

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How to Get in on the Ground Floor with First-Time Home Buyers

How to Attract First Time Home Buyers: 4 Proven Strategies That Work A recent conversation with Steve Harney about the importance of home ownership on this week’s #TomFerryShow felt like the perfect moment to share some powerful ideas I’ve been…

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Know the JCurve to Conquer the Stages of Business Growth

Know the JCurve stages of business growth Let’s talk about growing pains. Specifically, let’s talk about where those pains begin in the stages of business growth. Good things don’t come easy; you know that. But why does it always seem that…

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Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Using a Script to Unlock More Opportunities in Today’s Market If you’re looking for an effective listing script for real estate, you’re in the right place. This industry changes fast. And with that, so should your scripts. While…

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The Biggest Mistake with Real Estate Lead Follow Ups

The biggest mistake for real estate lead follow up Real estate lead follow- up and prospecting is a lot like actual old timey gold prospecting… Have you ever read the book, Think & Grow Rich? If you haven’t, you’re missing out on one of…

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4 Overlooked Real Estate Opportunities in a Down Market

Opportunities in a Down Market? When I hear agents complaining about the housing market and acting as if they just need to wait it out until they can get back on track or start growing again, it makes me a little sad. It also makes me more than a…

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Save Time and Energy: 9 Essential Tools for Real Estate Automation

Let’s talk about real estate automation… Here’s a hard truth to start today’s blog… Real estate agents need to be doing more than any one person can manage in a day. You need to be putting out more real estate marketing, having more…

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Skip Quitter’s Day! 6 Ways to Always Get Back on Track

It’s the third week of January, and with that comes a heavy burden… It’s called Quitter’s Day. Some say it falls on the second Friday of January, while others say it comes on the 19th, but regardless of the exact date, studies show that 91%…

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Face Your Fears to Become Your Best Self

It’s Time to Face Your Fears and Become Your Best Self I love stories about people triumphing over adversity. Why? Because every one of them is a blueprint for becoming your best self. That’s why I was so excited to welcome David Goggins into my…

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