The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026
In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
Creator Routines, Testing at Scale, and the Strategy Behind $400M with Ken Pozek
In this episode of Growth Mode, Jimmy Mackin talks with Ken Pozek about the creator routines and testing behind Ken's $400M succes… Read More
Explore the Podcast
How to Win Probate Listings & Network with Attorneys
How'd you like an extra 30+ listings a year? Tom Ferry and Paige Fingerhut Charnick will show you the best strategies for probate… Read More
How to Use 1031 Exchanges to Unlock More Listings
In this podcast episode, Tom talks with Russell Marsan about how to use 1031 exchanges to win more listings and skyrocket your GCI… Read More
How to Market Today’s Headlines & Data into Listings
In this episode of the podcast, Tom Ferry talks with David Childers and Jimmy Mackin about the marketing that turns headlines into… Read MoreRead the Latest
Marketing & Lead Generation
5 Luxury Real Estate Marketing Tactics That WORK
5 Luxury Real Estate Marketing Tactics That WORK
In this blog, Tom Ferry shows you how to raise your price point with 5 luxury real estate marketing tactics that work. Read More
Marketing & Lead Generation
How to Write an Elevator Pitch & Stand Out from the Rest
How to Write an Elevator Pitch & Stand Out from the Rest
You need to stand out, but how do you do it? Learn how to write an elevator pitch for real estate and start pitching! Read More
Marketing & Lead Generation
How to Get Reviews and Capitalize on Today’s Review Economy
How to Get Reviews and Capitalize on Today’s Review Economy
Why do we care what clients think? It's important! Discover actionable insights on how to get reviews for real estate success… Read More
Marketing & Lead Generation
Your Real Estate Marketing Content Calendar – 10 Steps
Your Real Estate Marketing Content Calendar – 10 Steps
In this blog, real estate icon Tom Ferry explains to agents the 10 steps of crafting a great real estate marketing content ca… Read More
Success Coaching for Agents
Best Real Estate Coaches Share Their Top Advice for Success
Best Real Estate Coaches Share Their Top Advice for Success
Discover expert insights from the best real estate coaches and learn how to grow your leads and thrive in any market. Read More
Marketing & Lead Generation
The Art & Practice of Real Estate Scripts
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
Sales & Listing Skills
Seller Closing Gift Ideas to Keep You Top of Mind
Seller Closing Gift Ideas to Keep You Top of Mind
In this blog, Tom Ferry shows you 4 seller closing gifts that will help you form long-term relationships with past clients. Read More
Agent Productivity & Balance
6 Books for Real Estate Agents to Add to Their Wish Lists
6 Books for Real Estate Agents to Add to Their Wish Lists
In this blog, Tom Ferry shows you six real estate books for agents to add to their holiday wish lists and read to prepare for… Read More
Real Estate Mindset
How to Communicate Clearly and Build Stronger Client Relationships
