This Week in Marketing

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting…

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates…

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.  First, he dives into some…

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today….

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to create attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.  Luckily, there is a way to…

Buyer agency perception has never been more important.  Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.  In this…

If you’re looking for real estate TikTok tactics, an open house game plan, or the tech news that will take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode…

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.  In this…

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom-trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana will unlock ChatGPT’s…