This Week in Marketing

Why would a real estate agent consider leveraging NextDoor to generate leads? Isn’t that the platform where people go to complain about their neighbors and share screenshots from their doorbell cameras?  Turns out, it’s a lot more than that,…

A post-settlement world requires post-settlement marketing. For many of us, the new rules imposed by the NAR settlement agreement have already gone into effect. For others, that change will come at the end of the week. If you’re still running the…

If you want listing, first you need to figure out where sellers look for listing agents. For that, Jason Pantnana has you covered on This Week in Marketing!  First, Jason dives into the impact that AI is having on online search. You’ll learn the…

The Instagram sequence feature is one of the best tools for making your videos go viral. Essentially, it allows you to cut gripping opening visual hooks from other videos and edit them into your own. But how do you use it correctly?  In this…

Viral video strategy… What does it take to create a viral video not just once or twice but consistently and in the right way to promote your business?  Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott…

What are your best tactics and strategies for launching a listing? There are so many to choose from and not every combination of tactics works well for every agent.  Last week on This Week in Marketing, Jason covered what it takes to create…

In today’s shifting real estate market, ensuring that a listing doesn’t linger is crucial empower sellers. Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the…

As a real estate agent, how do you target your YouTube ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.  In this episode of This Week in Marketing, Jason…

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting…