What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers.
In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent.
This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now!
Once you check out the episode, you can check out the slides that David mentions by clicking here.
In this episode, they discuss…
0:00 – Intro
2:50 – Important market conversations
7:25 – Determining needs
9:30 – Inventory is growing
11:45 – Watch the traction
12:50 – Mortgage rates
16:20 – Price conversations
20:40 – 3 things that affect affordability
22:30 – Gen Z and homeownership
24:20 – Networth of a homeowner
26:10 – Conversations for sellers