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Things are TOUGH out there right now. When the demand is this high, your average buyer is likely going to lose the first five properties they set their heart on. What can we do to make our offers stand apart from the rest? Helping me answer that…

Understanding GCI in Real Estate As a real estate professional, understanding your Gross Commission Income (GCI) is crucial for financial success. GCI represents the total earnings from transactions involving buyers, sellers, or both, and serves as…

If there’s one takeaway from today’s Tom Ferry Podcast Experience video roundtable, it’s these video tips for real estate: The only way to get better at video is to start, put them out there and do better next time. That’s how you learn. But…

87% of Real Estate Agents Fail. Here’s Why. While the real estate agent failure rate may seem shocking to some, it’s the stark reality of the industry. However, this doesn’t mean you should give up before you get started. Below, we’ll…

Real estate is a rewarding career field that offers unlimited growth potential. Flexible hours, uncapped earning potential, and an exciting and constantly changing field are just some of the perks that attract thousands of people annually into the…

Like it or not, we live in a video-first world. So how do you get past your fears and start creating dynamic content? The fact is this: you’re gonna screw up but the time to start is right now. Your real estate videos don’t need to be…

Real Estate Facebook Marketing Facebook is the largest social media platform in the world, with a massive 2.85 billion users, so it should come as no surprise that real estate Facebook marketing can take your business to the next level. Research has…

Real Estate Email Marketing Email is one of the easiest and most affordable tools to engage with prospective clients in the real estate industry. Not only is email inexpensive, but millions of people rely on it as an active form of communication….