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How to Write an Elevator Pitch & Stand Out from the Rest

Stand Out from the Competition: Realtor Elevator Pitch Examples & Tips Is there any competition in your marketplace? You and I both know there are a ton of agents out there! The challenge is how to separate yourself from the competition……

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How to Get Reviews and Capitalize on Today’s Review Economy

How to Get Reviews in Today’s Review Economy Stop and think about this scenario for a second…A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her…

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How to Get into Real Estate: Tips for New Real Estate Agents

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can feel overwhelming. You’re in a whole new world. You’re not receiving a salary. Real estate school barely prepared you for the real-life challenges, and…

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Best Real Estate Coaches Share Their Top Advice for Success

When it comes to navigating today’s market and what you should be doing about it, everyone has an opinion… the news, the social media “experts,” and other agents who are struggling. But when your success is on the line, it pays to listen…

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The Art & Practice of Real Estate Scripts

Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework…

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6 Books for Real Estate Agents to Add to Their Wish Lists

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…

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10 Things Real Estate School Didn’t Teach You…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

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What to Do Now: Refocusing After the NAR Settlement

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

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Introducing TomAI – The Best Real Estate AI of All Time

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

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Expired Listing Scripts: How to Get Expired Listings and Win More Appointments

A Checklist and Expired Listing Scripts to Contact Expired Listings Expired listings represent some of the most motivated sellers in the real estate market. They’ve already raised their hand to sell , they just need a stronger plan and better…

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How to Scale Your Real Estate Business: 9 Challenges to Overcome

9 Challenges to Overcome When Learning How to Scale Your Real Estate Business When you’re figuring out how to scale your real estate business, it can feel thrilling and overwhelming all at once. Scaling means moving beyond solo agent success into…

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Video Marketing for Business: 5 Creative Strategies That Work

Video Marketing for Business: How to Generate More Business with Video In today’s digital world, video marketing is one of the most powerful tools you can use to grow your brand, build trust, and generate leads. Whether you’re a seasoned…

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