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Terms of Use

Terms of Use Effective Date: June 10, 2021 Date Last Updated: Apr 16, 2025 These Terms of Use (“Terms”) govern your use of our website at www.tomferry.com (hereinafter our “Website”), illūm platform (“illūm”), and illūm mobile…

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How to Create a Google Real Estate Map of Your Sold Homes

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have…

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7 Ways Smart Agents are Preparing for Their Best Year Ever

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders, and CEOs, and they’re all gearing…

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Why a Highly Coachable Real Estate CEO Wore a Banana Suit to Work

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that might motivate you?  CEO of Howard Hanna Rand Realty, Matt Rand, certainly thought so. So he issued a challenge. Right…

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5 Ways to Get People Talking About YOU: The Growing Importance of Relevance & Remarkability

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

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