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5 Questions Every Homeowner Wants Answered Before Choosing a Listing Agent

Most agents begin their listing presentation by “presenting” a bunch of stats, awards, graphs and booklets along with whatever else they’ve stuffed into their listing binder. Don’t do this! Start with a story instead. Capture the…

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4 Crucial Content Categories Every Agent Should Be Creating

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for…

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How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and…

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90 Minutes A Week to More Effective Marketing

There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing…

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Why Elite+ Retreat Blew My Mind

I want to use this blog to talk about how proud I am of something we’ve built. Last week in Palm Desert, more than 1,200 Rockstar real estate professionals joined me (and 155 of our coaches) at Elite+ Retreat, a two-day private training event…

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