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The 5 “Ps” of Leveraging Open Houses into Leads

There’s an art to leveraging Open Houses into leads. Or should I say, there’s a proven step-by-step process. But before any of that, there’s a mindset issue to address with Open Houses. Some agents will fail to get a buyer and then write the…

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Bring Down Your Client Acquisition Cost with These Lead Sources

Affordable Solutions to Rising Client Acquisition Costs There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once…

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5 Real Estate Marketing Channels That Will Dominate in 2024

When we talk about real estate marketing channels, we’re talking about more than just one facet of your business. This is your product distribution, the way you position yourself to make sales, and the way you build your brand. Such an important…

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20 Ways to Create a Listing Chain Reaction

What is a listing chain reaction? Let me explain… Having a listing is always a blessing, but the best thing about it is the opportunity to promote that listing in a way that attracts the attention of all the neighbors and convinces them to want…

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The NAR Lawsuit Verdict: First Reaction & Action Steps

Regarding the Outcome of the NAR Lawsuit To me, the NAR lawsuit verdict is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a…

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