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The Big 5 Real Estate Video Avatars

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you….

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Win More Local Business by Optimizing Your Google Business Profile

“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next…

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Putting Instagram Reels on Steroids: A 13-Minute Step-by-Step Walkthrough

Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific…

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3 Easy & Effective Ways to Attract Business

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to…

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How to Establish Instant Authority in Your Market with Video

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if… …You found a way to build near-instant authority in your market….

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How to Generate Tons of Leads with Short-Form Video (Part 2 of 2)

Today’s episode of This Week in Marketing picks up where we left off with short-form video superstars Zachary Foust, Glennda Baker, and Scott Betley, better known as @ThatMortgageGuy. In part two, we discuss: The importance of just being yourself…

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Removing the Mystery from Your Real Estate Business Plan

New Agents’ Guide to a Real Estate Business Plan My alternate title for today’s blog was going to be “The Procrastinator’s Guide to Business Plans for Real Estate Agents.” But I don’t want to call you out like that. Because look… I…

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How to Generate Tons of Leads with Short-Form Video (Part 1 of 2)

“In two years, you’re gonna wish you did this two years ago.” That’s some sage advice from Zachary Foust talking about how TikTok, Reels, and short-form video in general is here to stay. For today’s episode of This Week in Marketing, I was…

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5 Action Items to Kickstart Your Success this Year

I’ve got 5 ideas to share with you today. The only thing that ties them together is they are all things you should be doing early the year. Otherwise… …Some will help you stand out. …Others will keep you on track. …And…

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Beyond Memes & Snark: Talking Social Media Strategy with The Broke Agent

Our newest show, “This Week in Marketing” launches with a doozy of a guest… If you don’t recognize the name Eric Simon, you surely know him as @thebrokeagent. Eric launched The Broke Agent Instagram account six years ago and has since…

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4 Life-Changing Objectives Within Reach this Year

Thirty-two years of my life have been in the real estate industry. And in that whole time, right now is absolutely the single greatest financial opportunity for real estate professionals that I’ve ever seen. It’s an exciting time to be alive and…

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Save Money with These Tax Write Offs for Real Estate Agents

Tax Write Offs for Real Estate Agents to Save Money Tell me if this sounds familiar… You’re approaching the end of a great year and suddenly it hits you – Uncle Sam is going to take a big bite out of your income come April 15.So what do you…

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