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5 Tips to Generate Leads on Instagram

So, you’ve spent the time to get good at Instagram… You’ve built up your followers, are producing quality content every week, and are getting the views for it. Then why are you not seeing more results? Have you considered that you’re not…

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6 Potential ‘First Hires’ Every Solo Agent Should Consider

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

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Dominate the 3 Types of Search to Get Found

Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever…

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A Super Simple Hack for Converting Online Leads

What if I told you that you could convert 30% of your online leads with a two-step process that takes almost no time or effort? It’s hard to even talk about without giving it away. Luckily, Jeff Mays is here to give you this little slice of…

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How to Be Consistent: 6 Words to Create Consistency in Business

How to Be Consistent in Business: Create Structure with Just Six Words When people ask how to be consistent in business, the answer often comes down to one key factor: structure. Whether you are a solo entrepreneur or leading a growing team,…

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3 Underrated Marketing Channels to Expand Your Brand

Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your…

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The Do’s and Don’ts of Building a Successful Geographic Farm

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to build these relationships is with a geographic farm. Farming will not only boost your business, but when done right, could make you the…

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The Big 5 Real Estate Video Avatars

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you….

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Win More Local Business by Optimizing Your Google Business Profile

“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next…

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Putting Instagram Reels on Steroids: A 13-Minute Step-by-Step Walkthrough

Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific…

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3 Easy & Effective Ways to Attract Business

New agent. New market. New year. New tactics. New beginnings. No matter which of those categories you fit in, the three tactics I’m sharing with you in today’s blog should definitely be part of your lead generation strategy. Now let’s get to…

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How to Establish Instant Authority in Your Market with Video

What happens when you’re new in real estate and suddenly realize you don’t have a compelling reason for people to work with you? Wouldn’t it be great if… …You found a way to build near-instant authority in your market….

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