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The Home Buyer Education Most Agents Fail to Deliver

If you’re working with buyers, offering a home buyer education is not a perk – it’s a necessity. And too many agents are leaving their clients in the dark.  When the real estate legends at 1000watt release a survey, you can bet there are…

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The Enduring Power of Real Estate Print Marketing

Real estate print marketing is getting overlooked in favor of digital channels. Now, I’m not saying that digital channels aren’t vital (they are), but if you’re not taking advantage of print, you might be missing the key to grabbing the…

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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while…

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Crafting Your Personal Real Estate Brand on Social Media

Building a personal real estate brand is not about simply creating content or acting in a certain way. For Shannon Gillette, a personal real estate brand is all about telling the story of who you authentically are – and then leveraging strategic…

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The End of Past Clients: Creating Forever Clients

There’s a big difference between past clients and forever clients. At this year’s Success Summit, I challenged attendees to a monumental mindset shift… I called for the END of “past” clients. It’s a minor distinction with a major…

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Branding Strategies for the Agent of the Future

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising…

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Throwing an Unforgettable Client Appreciation Holiday Party

The holidays are coming up! That means NOW is the time to start planning your holiday client appreciation party. And today’s blog is here to help! No matter where you’re from or what you believe in, the end of the year is a time for being with…

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10 Marketing Channels That Appreciate in Value Over Time

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep…

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