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The Single Most Costly Mistake Agents Make with Real Estate Scripts

Let’s say you decide to reward yourself after a great year by purchasing a speedy little sports car. But what if you didn’t know how to drive a manual transmission? (Or maybe you’re just a little rusty.) You wouldn’t “practice” on…

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Video Domination is Coming: Tips & Scripts for Successful Online Real Estate Videos – #TomFerryShow

Do you hate the feeling of playing “catch up”? I know I do. It’s an awful feeling — you already have a million tasks to perform every day, but then in the back of your head you also know that BIG PICTURE changes are needed in your business…

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Five Scripts to Overcome the Most Common Objections in Real Estate

Can you remember a time when a potential client said something that completely stopped you in your tracks? You know what I’m talking about… Let’s say you meet with homeowners who were thinking of selling their home … and they ask you to cut…

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6 of the Best Books for Real Estate Agents

Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…

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10 Things Real Estate School Didn’t Teach You…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

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What to Do Now: Refocusing After the NAR Settlement

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

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Introducing TomAI – The Best Real Estate AI of All Time

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

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How to Contact Expired Listings | A Checklist

How to Get Expired Listings If you want to know how to get expired listings, the answer is simple… Contact them! It’s what they’ve been waiting for! Well ok, it’s not that simple, because it does require you to contact them in the right way,…

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