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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Explore the Podcast

#1 Agent Runs 80% of Her Business on an iPhone | Outliers

In this episode of the Outliers Podcast, Tom Ferry talks with Edna Kimble about how she became a world-renowned agent from her sma… Read More
#1 Agent Runs 80% of Her Business on an iPhone | Outliers

Outliers | How to Go from Burnout to $1.2M GCI in 1 Year – Sarah Combs

In this episode of the Outliers Podcast, Tom talks with Sarah Combs about how she overcame burnout and became a million dollar age… Read More
Outliers | How to Go from Burnout to $1.2M GCI in 1 Year – Sarah Combs

3 Mega-Trends in Real Estate AI That Agents MUST Know

In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read More
3 Mega-Trends in Real Estate AI That Agents MUST Know

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Real Estate Mindset

How Doug Edrington Grew from 100 to 490+ Transactions a Year – #TomFerryShow

Imagine being stuck selling “only” 100 homes a year for three straight years… 😊 Not bad, right? For Chattanooga, TN’s Doug Ed… Read More
How Doug Edrington Grew from 100 to 490+ Transactions a Year – #TomFerryShow
Agent Productivity & Balance

15 Fantastic Books to Shape Your Mindset & Grow Your Business

15 Fantastic Books to Shape Your Mindset & Grow Your Real Estate Business. Learn more from Tom Ferry. Read More
15 Fantastic Books to Shape Your Mindset & Grow Your Business
Real Estate Mindset

Answering 3 Important Questions from the Next Generation – #TomFerryShow

I’m always encouraged when I see fresh faces in the crowd at our events. Over the last few years, I’ve met a lot of bright, s… Read More
Answering 3 Important Questions from the Next Generation – #TomFerryShow
Agent Productivity & Balance

More Great Business Tools You Should Be Using

A while back, I did a #TomFerryShow about 6 Killer Tools to Stay Ahead of the Competition. Today I want to add four more. My… Read More
More Great Business Tools You Should Be Using
Marketing & Lead Generation

3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow

3 Rockstar Real Estate Agents Reveal Their Best Q4 Tips. Learn more from Tom Ferry! Read More
3 Rockstar Agents Reveal Their Best Q4 Tips – #TomFerryShow
Real Estate Mindset

Are You Ready for Crunch Time?

This might be a local reference, but stick with me… The Los Angeles Lakers’ longtime PA announcer Lawrence Tanter has a tradi… Read More
Are You Ready for Crunch Time?
Real Estate Mindset

Success Secrets from 8 People Who Inspire Me – #TomFerryShow

Success takes many shapes and many definitions. No matter how you define it, you need others to help you get there. That’s wh… Read More
Success Secrets from 8 People Who Inspire Me – #TomFerryShow
Real Estate Mindset

Critical Lessons from One of Summit’s Most Poignant Moments

A poignant moment took place during my “Ask Me Anything” breakout session last month at Success Summit. I want to share it wi… Read More
Critical Lessons from One of Summit’s Most Poignant Moments
Marketing & Lead Generation

Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow

In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helpin… Read More
Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow