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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

5 Mistakes to Avoid When Growing Your Real Estate Team

Have you ever bought something that needs to be assembled, but you skipped reading the instructions and just started putting it together… …Only to realize you have to start all over because you weren’t doing it the right way? Yeah, I…

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Why Most Real Estate Agents Fail

87% of Real Estate Agents Fail. Here’s Why. While the real estate agent failure rate may seem shocking to some, it’s the stark reality of the industry. However, this doesn’t mean you should give up before you get started. Below, we’ll dive…

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How to Create a Google Real Estate Map of Your Sold Homes

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have…

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7 Ways Smart Agents are Preparing for Their Best Year Ever

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders, and CEOs, and they’re all gearing…

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Why a Highly Coachable Real Estate CEO Wore a Banana Suit to Work

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that might motivate you?  CEO of Howard Hanna Rand Realty, Matt Rand, certainly thought so. So he issued a challenge. Right…

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Top 10 Objections and the Scripts to Overcome Them

How to Overcome Real Estate Objections with Proven Scripts In real estate, objections are part of the job. Whether you’re meeting with buyers or sellers, you’re going to face questions, concerns, and hesitations. But here’s the truth:…

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5 Ways to Get People Talking About YOU: The Growing Importance of Relevance & Remarkability

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

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Summit Insider 2021: Top Takeaways from the First 2 Days of Success Summit

I was pretty stoked when I got to fire a t-shirt cannon on Tuesday at Day 1 of this year’s Success Summit into a crowd of 4,000 dedicated real estate professionals who joined me in Dallas. Then on Day 2, we took it up a notch and loaded that thing…

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Time Management Tips for a Real Estate Agent’s Perfect Day

Time Management Tips & Hour-by-Hour Schedule for an Agent’s Perfect Day One of the greatest advantages of being a real estate agent is the flexibility this career offers. There’s no time clock to punch or boss watching over your…

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10 Reasons Why I’m So Excited for Next Week’s Success Summit

See that picture up above? It’s been a long time since we’ve had that kind of electric energy in a room. Which is just one of many reasons why I can’t wait for Summit to begin next Tuesday! Here are 10 more…   Reason No. 1: Hugs…

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Steps to Finish This Year Strong & Hit the Ground Running

100 days… Tick tock, tick tock. Whether you’re looking to finish the year strong or wanting to set yourself up for success next year, now is the time to act. And I’ve got six steps for you to follow that will make both possible. I call it…

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Happy New Year: It’s 2022 Business Planning Time!

Ever see one of those time-lapse videos of a seed sprouting and growing into a plant? It’s fascinating because it’s one of the only times we get to visually witness growth taking place with our own eyes. Why do I bring it up? Because growth…

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