Realtors, more than anyone, live in a geographic based business. We tell our clients all the time - location, location, location - yet when it comes to analyzing our own business most of us have no idea how to get data onto a map. The good news is that today there are free, easy to use tools that you (or your admin) can learn to leverage for your business.
Before we get into the HOW of mapping, let’s talk about WHY?
There is literally no end to the ways you can use a map to generate graphics for marketing or create insights to your business. Here are a few of the more obvious ones:
Analyze your transactions – create social proof maps
Create market update reports
Analyze your CRM / Database / Marketing List
Analyze your Geo-Farm efforts
Would You Like to Generate and Convert More Leads in Less Time?
Here Are The 5 Most Important Tips For Being Successful at Geographic Farming: 1. Choosing a farm location: Work areas where you live, that you are familiar with and that you like, or a price range you would like to be in. Before choosing one of these areas make sure there’s not a dominate agent already […]
5 Steps to Stop Call Reluctance Step 1 To be successful at prospecting over the phone, we have to have a clear sense of what we can provide to the prospect. Until we have a clear understanding of our value, we will never achieve comfort in prospecting over the phone. Write this down and keep […]
Re-Engage Your Audience 1. Move from product focused to engagement focused thinking. Traditional marketing hinges on promoting products and their value to our markets by sharing Me, Me, Me based information in a controlled fashion. That’s the kiss of death in today’s world. Instead of creating product messages and then pushing them out to the world […]