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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Real Estate Finances

Understanding Gross Commission Income in Real Estate

As a real estate agent, your income isn’t just about closing deals—it’s about knowing how those deals translate into dollars. One of the most important financial metrics you’ll ever track in your business is gross commission income. If…

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Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Blog Articles

Want a More Fulfilling Life? Practice Gratitude Every Day!

It’s Thanksgiving day, the one day a year we’re all willing to say what we’re grateful for. But what about those other 364 days? It’s time to normalize practicing gratitude on a daily basis. Personally, I make it part of my morning routine….

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5 Mistakes to Avoid When Growing Your Real Estate Team

Have you ever bought something that needs to be assembled, but you skipped reading the instructions and just started putting it together… …Only to realize you have to start all over because you weren’t doing it the right way? Yeah, I…

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Why Most Real Estate Agents Fail

87% of Real Estate Agents Fail. Here’s Why. While the real estate agent failure rate may seem shocking to some, it’s the stark reality of the industry. However, this doesn’t mean you should give up before you get started. Below, we’ll dive…

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How to Create a Google Real Estate Map of Your Sold Homes

How to Create a Google Map of Your Sold Homes Realtors, more than anyone, work in a geographically based industry. We tell our clients all the time — location, location, location — yet when it comes to analyzing our own business, most of us have…

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Are You Making It Easy Enough for People to Review You?

“Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around you. People are busy. They have jobs, and lives,…

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7 Ways Smart Agents are Preparing for Their Best Year Ever

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all…

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Why a Highly Coachable Real Estate CEO Wore a Banana Suit to Work

Tell the truth… you’d sorta like to see your boss have to wear a banana suit to the office one day, right? Think that might motivate you?  CEO of Howard Hanna Rand Realty, Matt Rand, certainly thought so. So he issued a challenge. Right…

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3 Simple Steps to Keep Buyers & Sellers on Track

Buying or selling a house in today’s market – and in today’s terminology… it’s a lot. A lot of stress. A lot of fast-moving parts. A lot of important decisions that need to be made quickly. And for some people, it’s too much. I’ve…

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Top 10 Objections and the Scripts to Overcome Them

Real Estate Objections & Scripts to Deal with Them Objections exist in any sales profession, as customers have to overcome them to be ready to make a purchase. In this post, we explore the top seller objections in real estate, specifically. The…

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5 Ways to Get People Talking About YOU: The Growing Importance of Relevance & Remarkability

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

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Summit Insider 2021: Top Takeaways from the First 2 Days of Success Summit

I was pretty stoked when I got to fire a t-shirt cannon on Tuesday at Day 1 of this year’s Success Summit into a crowd of 4,000 dedicated real estate professionals who joined me in Dallas. Then on Day 2, we took it up a notch and loaded that thing…

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Time Management Tips for a Real Estate Agent’s Perfect Day

Time Management Tips & Hour-by-Hour Schedule for an Agent’s Perfect Day One of the benefits of being a real estate agent is the freedom that this business gives you. There’s no time clock to punch or strict hours to abide by. You have…

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