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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

How to Get More Real Estate Listings: 7 Strategies Sellers Need to Hear

Want to know how to get more real estate listings in today’s challenging market? Start by understanding what is holding sellers back, and what you can do to ease their concerns. Many homeowners are hesitant to list right now because they fear…

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The Art of Delegation for Real Estate Team Leaders

Want to be a better leader for your real estate team? It comes down to delegation. Last week, we continued the conversation about your No. 1 weekly objective in this market or any market: get two or more listing appointments. We already covered that…

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Need an Appointment Setting Script? Here Are 3 that WORK!

Want more listing appointments? Get an appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most important tool in…

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How to Get Real Estate Listings: 3 Proven Strategies to Win More Sellers

How to Get Real Estate Listings and Generate More Appointments If you’ve been asking yourself how to get real estate listings in today’s competitive market, you’re not alone. This is one of the most common questions I hear from agents at every…

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Top Real Estate Marketing Channels Every Agent Should Master

3 Cheap Real Estate Marketing Channels Real estate marketing channels are the key to reaching more potential clients, building your brand, and generating consistent leads. If you’ve ever asked yourself where to market real estate effectively…

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How to Get in on the Ground Floor with First-Time Home Buyers

How to Attract First Time Home Buyers: 4 Proven Strategies That Work A recent conversation with Steve Harney about the importance of home ownership on this week’s #TomFerryShow felt like the perfect moment to share some powerful ideas I’ve been…

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Know the JCurve to Conquer the Stages of Business Growth

Know the JCurve stages of business growth Let’s talk about growing pains. Specifically, let’s talk about where those pains begin in the stages of business growth. Good things don’t come easy; you know that. But why does it always seem that…

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Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Using a Script to Unlock More Opportunities in Today’s Market If you’re looking for an effective listing script for real estate, you’re in the right place. This industry changes fast. And with that, so should your scripts. While…

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Real Estate Market Opportunities: How to Grow in a Down Market

4 Overlooked Real Estate Opportunities in a Down Market Many agents look at a slow housing market and feel stuck, waiting for better times. But here’s the truth: there are real estate market opportunities available right now—and the agents who…

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Business-Building Q&A: How to Build a Business & More

How to Build a Business in Real Estate: Proven Strategies That Work If you want to know how to build a business that grows year after year, provides consistent income, and gives you freedom, then you are in the right place. Every day I hear from…

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Real Estate Automation Tools to Save Time and Scale Your Success

Save Time and Energy: 9 Essential Tools for Real Estate Automation Real estate automation tools are changing the game for agents who want to increase productivity without burning out. With today’s demands, you need to manage client relationships,…

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Skip Quitter’s Day! 6 Ways to Always Get Back on Track

It’s the third week of January, and with that comes a heavy burden… It’s called Quitter’s Day. Some say it falls on the second Friday of January, while others say it comes on the 19th, but regardless of the exact date, studies show that 91%…

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