Your listing presentation is one of, if not THE, most important tool in your real estate business. It’s the most critical moment to demonstrate your value, connect with a seller, and secure their confidence in your ability to sell their home.

Agents who know how to prepare their realtor presentation walk into every listing appointment with confidence, clarity, and a process they can rely on. Whether you’re a new agent or an experienced pro, this blog will show you what to include in a listing presentation, from the visuals and scripts to the nuances that can help you attract more real estate listings and consistently stand out in a competitive market.

What Is a Listing Presentation in Real Estate?

A listing presentation in real estate is an interactive presentation where an agent demonstrates why they are the best person to sell a property. It’s the key to showing sellers you’re knowledgeable, strategic, and capable of delivering results.

A listing presentation is all about trust. Sellers want to know:

  • Do you understand my goals?
  • Do you know the local market?
  • Can you help me achieve the best price in the shortest time possible?

That’s why knowing exactly what to include in a listing presentation is so critical. It’s not about putting on a show. It’s about having a conversation where both parties get to understand each other and build trust. 

Do the homework, deliver with confidence, and you’ll not only list and win more often—you’ll build the reputation of a trusted advisor who sellers want on their side.

How to Create a Listing Presentation

Knowing how to prepare for a listing presentation starts with centering everything around the seller’s needs and goals. 

How to prepare for a listing presentation:

  • Do Your Research: Pull comps, study local trends, and understand buyer demand in the neighborhood. This helps you answer tough questions on the spot.
  • Know the Seller: Use a pre-appointment questionnaire or intake call to understand their goals, timeline, and motivations. This way, you can tailor your real estate presentation directly to their needs.
  • Practice & Roleplay: Anticipate objections about commission, pricing, or other agents, and Roleplay your responses (Revii AI is the best tool for this)

Preparation is also the key to knowing how to get listings with low inventory. By doing the homework in advance, you’ll show sellers you have the strategy and market insights they need to succeed—even when inventory is tight.

What to Include in a Listing Presentation

Your listing presentation should include anything you need to build trust, establish yourself as the person for the job, and get them excited about working with you. Every agents does it differently, but the most effective listing presentation examples always include the foundations.

Here’s what you need to gather to include in your listing presentation:

  • Comparative Market Analysis (CMA): Use visuals and data to establish a clear pricing strategy. 
  • Marketing Strategy: Detail how you’ll promote the home through social media, email, print, and digital campaigns.
  • Your Unique Selling Proposition (USP): Showcase what sets you apart from other agents.
  • Process Overview: Walk the seller through each step from listing to closing.
  • Testimonials/Case Studies: Share past results, including listing leads converted into sales.
  • Next Steps: Outline how the seller can move forward today.

You can use a polished listing presentation PowerPoint, physical slides, or an online presentation platform like Prezi.

If you’ve ever wondered how to get real estate listings, the answer is to be prepared so you can deliver with confidence. 

What Does a Listing Presentation Look Like?

A good listing presentation should look like a natural conversation where you’re walking the seller step-by-step through the process of selling their home. In that conversation, you’ll get to learn more about their needs and goals so you can customize the process to them.

Here’s what a great real estate presentation looks like in action:

  1. Build Rapport: Start by asking questions to learn about their goals, timeline, and concerns. Sellers want to feel heard.
  2. Market Data: Share a Comparative Market Analysis (CMA) that positions the property realistically within the market.
  3. Pricing Strategy: Explain your recommended price range and how you’ll help them get the most value.
  4. Marketing Plan: Walk through your property marketing system—digital ads, social media campaigns, open houses, and database outreach.
  5. Proof of Success: Share testimonials, past success stories, and visual case studies that show your results.
  6. Handle Objections: Ask for questions and be prepared to address objections about commission, timelines, or competing agents.
  7. Close with Confidence: Ask for the business and move forward with the listing agreement.

Before you go in, make sure you have a rock-solid listing appointment checklist, so you don’t forget anything. 

Real-World Listing Presentation Examples

Looking at listing presentation examples from successful agents is one of the fastest ways to improve your own process.

Here are some examples of listing presentations and scripts from Tom Ferry Coaching members:

  • Stephanie Younger, one of Los Angeles’ top agents, uses a three-step consultation system that starts with an intake call, includes a quick walkthrough, and culminates in a strategy meeting. You can get it all in her free listing presentation guide.
  • Other agents create polished examples of listing presentations with branded marketing materials, neighborhood reports, and full listing presentation PowerPoint decks.
  • Carolyn Young has refined a listing presentation script with an astonishing 95% conversion rate. 

Final Thoughts: How to Get Listings and List to Win

Learning how to prepare for a listing presentation is one of the most valuable skills you’ll ever master as a real estate professional. Every appointment is a chance to attract more real estate listings, build trust, and grow your business.

Whether you’re using a polished listing presentation PowerPoint, printed booklets, or interactive realtor presentation tools, the formula is the same: research thoroughly, focus on the seller’s goals, showcase your expertise, and close with confidence.

When you know exactly what to include in a listing presentation, you’ll master your listing presentation, overcome objections, and win every listing you go after. Even in a challenging market, you’ll know how to get listings with low inventory and keep your pipeline full of opportunities.