Want more listing appointments? Get an appointment setting script.
I’ll even do you two better – these appointment setting scripts are delivered through text and email!
Let’s talk about why having an appointment setting script is possibly the most important tool in your arsenal right now…
We’ve covered your No. 1 objective every week while you’re working in this business: making money. And how do you make money (right now)? You need to get more listing appointments (than ever before).
Specifically, you need to get at least two listing appointments every single week. After you take out eight hours of sleep each night, you have 112 hours to get this task done. Think you can do it?
If you’ve ever kept a listing appointment checklist, you already know how much structure and accountability can increase your results.
Hope you’ve followed your assignment and freed up some time, because this week, I’m sharing three appointment-setting real estate scripts to get the job done. While phone scripts for scheduling appointments have historically been tried-and-true methods, some agents see phone appointment setting as a thing of the past. These are scripts I’ve seen some of my top clients use to generate multiple listing appointments a week on a consistent basis – and in turn, take a lot more listings. And the best part is, these appointment-setting scripts all happen over text and email.
Whether you’re trying to convert more listing leads or simply create consistency in your prospecting, these email and text appointment-setting scripts can get you there.
These scripts will take about five seconds to write and one second to send, so let’s not waste any time and just get down to it!
What are appointment setting scripts and how do they work?
An appointment setting script is a simple, ready-to-use set of words designed to help agents know exactly what to say when reaching out to prospects by text, phone, or email. These scripts work by removing hesitation, guiding the conversation toward value, and making it easier to secure more listing appointments. Instead of worrying about what to write or say, you follow the script, keep it natural, and increase your chances of turning leads into actual appointments.
What to Say When You Set an Appointment
When it comes to setting an appointment, don’t overthink it. Keep it simple, confident, and centered on the value you bring. The words don’t need to be complicated; they just need to move the conversation forward. The goal is always the same: lock in the time and show why meeting with you matters.
You don’t have to reinvent the wheel… just lean on the three appointment setting scripts below and watch how quickly they turn conversations into actual listing appointments.
Appointment Setting Scripts Made Easy
1. Email Appointment-Setting Script
This one is as simple as it gets, but you wouldn’t believe how effective it is.
Go to Zillow and take a screenshot of a past client’s home with the price included in it.
Next, put the picture in the body of an email (not as an attachment) that says:
“Zillow says your home is worth $______. Do you agree with that price? I have my opinion. What do you think?”
Send the email and then just sit back and wait for a response. That’s all you need to do, and your work for the day is done.
Obviously, that’s a joke. Send the email and then go back to Zillow and do it again for another past client, and then another, and another. It’s as simple as can be, but just watch the response you’ll get.
It’s a great way to start conversations and remind people that you’re the agent who knows exactly how to get real estate listings.
2. A Text Appointment-Setting Script
Now let’s move from email to an appointment setting script for text message. With a text, I wouldn’t recommend going for the kill right away because it might come off a little “spammy.” Start off with some casual conversation:
“Hey Jason, just checking in. How’s everything been?” or “How’s the family doing?” or whatever; I don’t need to teach you how to text like a normal person. But what’s next is what’s important…
Write:
“The market is really interesting right now and people are saying a lot of different things. Would you like an updated home value to know the truth?”
When I showed the room this text at one of my Roadmap events, I had agents send out the text script right there in the room. They were getting replies within minutes.
Sometimes the key is just keeping it simple and conversational so you can focus on what really matters – building trust so you can win every listing.
An Email Appointment-Setting Script to Name Your Price
Here’s a really fun one for real estate pricing.
Send an email to your database with this exact subject line:
“Name Your Price”
That exact line… Then in the body of the email write:
“Hey {{Name}},
Could you finish the following sentence for me?
If I could sell my home for $____, I would list my home this spring.
I can’t wait to hear your answer!”
Jamie McMartin, out of Houston, sent this email out to 8,000 people and in no time had over 100 people say that they were curious. But she also had 35 people say that they’d already been thinking about selling their home recently because of some kind of life change.
That’s one email that took like ten seconds to write and generated her 35 listing appointments! Can you think of a better ROI for your time?!
This type of message is particularly powerful in a market where agents are wondering how to get listings with low inventory – because it cuts straight to motivation and timing.
It’s SO EASY – If You Allow It to Be
These strategies work, but only if you actually do them. They’re so simple and take so little time that you could send out the first email the moment you finish this blog. Just get out of your head and do it.
At the same time, remember that scripts are just the starting point. To truly master your listing presentation, you’ll want to pair these tactics with a strong listing presentation guide that helps you stand out. When you can confidently show sellers your process to attract more real estate listings, you’ll have all the tools you need to consistently list and win.
