Search Results for: marketing

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to create attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.  Luckily, there is a way to…

Buyer agency perception has never been more important.  Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.  In this…

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…

If you’re looking for real estate TikTok tactics, an open house game plan, or the tech news that will take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

What if you could consistently convert leads from your email list into listings? I’m talking about taking everyone in your email audience (including buyer leads) and nurturing them with quality emails that directly lead to listings.  In this…

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom-trained GPTs then you’re overlooking a huge advantage. In this episode of This Week in Marketing, Jason Pantana will unlock ChatGPT’s…

Marketing Real Estate on IG: Instagram Tips for Real Estate Agents Through Instagram, real estate agents not only have the ability to showcase the features of their listings that can attract prospective buyers, but it also allows agents to connect…

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them. In this episode of This Week in Marketing, Jason Pantana talks with one of the…

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market. We’ve given you LOTS of strategies, but what you really need is a plan. In this episode…

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff. At the end of the day, working with an agent is about the…