Search Results for: marketing

Stand Out from the Competition: Realtor Elevator Pitch Examples & Tips Is there any competition in your marketplace? You and I both know there are a ton of agents out there! The challenge is how to separate yourself from the competition……

Crafting an Effective Real Estate Marketing Content Calendar Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go…

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can feel overwhelming. You’re in a whole new world. You’re not receiving a salary. Real estate school barely prepared you for the real-life challenges, and…

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.  First, he dives into some…

When it comes to navigating today’s market and what you should be doing about it, everyone has an opinion… the news, the social media “experts,” and other agents who are struggling. But when your success is on the line, it pays to listen…

Real Estate Apps and Software for Every Need When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent…

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today….

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to create attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.  Luckily, there is a way to…

Buyer agency perception has never been more important.  Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.  In this…

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…

If you’re looking for real estate TikTok tactics, an open house game plan, or the tech news that will take your marketing to the next level, look no further.  Jason Pantana rolls out a new format for This Week in Marketing, dividing each episode…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…