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3 Underrated Marketing Channels to Expand Your Brand

Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your…

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The Do’s and Don’ts of Building a Successful Geographic Farm

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to build these relationships is with a geographic farm. Farming will not only boost your business, but when done right, could make you the…

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The Big 5 Real Estate Video Avatars

There’s never been a better medium to earn consumer trust and demonstrate your knowledge than video. But if you’re still floating aimlessly, unsure of where you fit in the video landscape, today’s episode of This Week in Marketing is for you….

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Win More Local Business by Optimizing Your Google Business Profile

“Best hairstylist near me.” “Great sushi near me.” “Reliable plumber near me.” Sound familiar? People use Google to search for resources like this all the time. So it only makes sense to have a strong presence on Google for that next…

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Putting Instagram Reels on Steroids: A 13-Minute Step-by-Step Walkthrough

Instagram is always evolving, and right now you can be an early adopter on one of the best opportunities it provides – Reels ads. This is basically putting money behind your short-form Reels videos and gaining the ability to target specific…

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