In this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never met? Make them see you EVERYWHERE so it feels like they already know you!
I’m talking about ad retargeting. The Wolfe of Real Estate, Erica Wolfe, has used this powerful strategy to skyrocket her business, save a ton of time, and build a wolf-like level of confidence. I sat down with Erica and Jason Pantana to talk about what ad retargeting is and how you can start using it today.
If extra time, money, and confidence sound like something you might be interested in, make sure you watch or listen, right now.
In this episode, we discuss…
0:42 – When video marketing started working for Erica
1:36 – Erica’s retargeting strategy
6:05 – Defining retargeting
7:57 – Seeing engagement from retargeting
10:48 – Erica’s ad layering
11:43 – Next step: picking up the phone
13:50 – FAQ videos to save your clients time
15:35 – How Erica went from pain to solution
18:06 – Platforms for sending video