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3 Tips for Better Lead Communication

The federal government has made it mandatory that CRMs allow people to opt out of automatic text messages. There is nothing we can do about that, but also… why would we want to? Having people opt-out of our messages allows us to give more focused…

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5 Tips to Generate Leads on Instagram

So, you’ve spent the time to get good at Instagram… You’ve built up your followers, are producing quality content every week, and are getting the views for it. Then why are you not seeing more results? Have you considered that you’re not…

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6 Potential ‘First Hires’ Every Solo Agent Should Consider

You may have noticed I’m talking a lot about teams lately. And for good reason… I strongly believe that’s the best path forward for today’s truly committed real estate professionals. As I’ve said before, it doesn’t mean you have to…

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Dominate the 3 Types of Search to Get Found

Everyone is always looking to find more clients, but maybe the best strategy is to help them find you. Because they’re looking! People want to buy houses, and they’ll go with an agent who turns up when they press “search” on whatever…

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A Super Simple Hack for Converting Online Leads

What if I told you that you could convert 30% of your online leads with a two-step process that takes almost no time or effort? It’s hard to even talk about without giving it away. Luckily, Jeff Mays is here to give you this little slice of…

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6 Important Words to Create Consistency in Business

Picture this… Let’s say I dropped in unannounced at your office to “shadow” you for a day. As you go about your tasks, I ask you to explain to me what you’re doing, why you do it, and the exact, step-by-step process you use to complete…

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3 Underrated Marketing Channels to Expand Your Brand

Most marketing channels are so oversaturated with content that you might be lucky if your posts are even seen before they disappear from the feed. Luckily, there are better ways to attract attention easily. The goal here is not to just have your…

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The Do’s and Don’ts of Building a Successful Geographic Farm

You’ve probably heard me say it before: it’s all about relationship marketing. And one of my favorite ways to build these relationships is with a geographic farm. Farming will not only boost your business, but when done right, could make you the…

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