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Building a Perfect Annual Database Marketing Plan

What is your best possible source for generating business? I’ve been saying for a long while that it’s your database and sphere of influence, and a new report from the Nation Association of Realtors seems to prove that I’ve been right all…

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Build Your Brand and Generate Referrals Using Authentic Video

What does it take to successfully build your brand and generate referrals using social media video? It does take time, but when you do it the right way, it doesn’t have to take a lot of stress. Video should be fun, collaborative, and a personal…

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I Give You 13 Strategies; You Pick What You’ve Been Missing

Over the first half of 2022, we’ve had some amazing guests revealing even more amazing strategies, and today I’m challenging you to start implementing what you’ve learned! I’ve rounded up 13 killer strategies that we’ve shared covering…

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The 3 Ps of Engagement for Social Media Marketing

So, you’ve made a great video, posted it to social, and it’s gotten some views. That’s great, right?! Well… not so fast. How is the engagement on that post? Are people liking, subscribing, and commenting? Because if not, that post is dead in…

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Video Testimonials for Real Estate Agents: How to Get Powerful Reviews

How to Get Video Testimonials In today’s competitive market, video testimonials for real estate agents are one of the most effective tools for building trust and attracting new clients. Why? Because people believe other people more than they…

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Why ‘Scoreboarding’ Real Estate Metrics is Critical to Your Success

Why Scoreboarding Real Estate Metrics Matters Picture this: You buy a ticket to an NBA game—let’s say a Lakers game at Staples Center. After battling traffic, paying $40 for parking, and grabbing some snacks, you finally settle into your seat….

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4 Marketing Channels for Long-Term ROI

Marketing is a lot of work. You put all this effort into creating quality content, shooting informative videos, then you post it out there – and it’s disappeared before it even had time to breathe. But did you know that there are some marketing…

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Your No. 1 Responsibility in a Shifting Housing Market

The Shifting Real Estate Market Trends & Your Number One Responsibility as an Agent In this shifting real estate market, let’s just get down to the gritty question…. Are we in a real estate market correction?  Rather than focus on labels,…

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4 Time-Tested Fundamentals for Generating MORE Listings

This week, I want to take a step back and ask how you’re doing with generating your listing leads. So… how’s it going? Is your pipeline full? If it’s not, Jason Pantana is going to give you four of the best tactics/channels for generating…

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Ad Retargeting Strategy to Save Time & Build Confidence

In this business, the agent of choice is the agent people know. Making cold calls and working with leads is uncomfortable because you feel like a stranger to those people. So, what is best way to get past being a stranger to everyone you’ve never…

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8 Common Traits of a Successful Real Estate Agent

What Does it Take to Be a Successful Real Estate Agent? Last week at BluePrint, I was standing on stage looking out over the room at so many of my clients, each one a successful real estate agent, and something hit me… It was something I obviously…

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Props and Pillars of a Luxury Marketing Arsenal

It’s easy to become desensitized to marketing tactics when we’re bombarded with them constantly. But do you ever receive a piece in the mail that’s so beautiful it makes you go, “Wow… I didn’t know how much I actually needed this in my…

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