Agree or disagree: Boosting your business through digital marketing has never been so easy.

I’d contend it’s 100% true… that is, IF you give it some effort so you know what you’re doing.

In today’s episode of the Tom Ferry Podcast Experience, we’re celebrating our first year of the podcast with our resident marketing guru and host of Marketing Edge, Jason Pantana. 

Jason and I tackle a subject that is on everyone’s mind and we reveal the tools and strategies every entrepreneur and agent needs to take their business to the next level for 2020. 

With digital marketing, it all comes down to being authentic and creating trust with your customers. In this episode, Jason shares his pearls of wisdom that cover every single social media platform, email marketing and what type of content you need to start posting ASAP!

He also talks about every step that he covers during Marketing Edge and how to position your business at the forefront of your customer’s mind. 

We give you so many examples in this episode so you can R&D and see for yourself what’s working and what’s not working for others that are showing their real selves online! 

So if you really want to succeed inside and outside of the social media sphere, then make sure to take some notes while you listen to this episode because we’re revealing everything that you need to become the buzzworthy business of your market!

If you haven’t already, text me at 949-216-5466 and tell me what digital marketing strategy you’ll be using to put your business to the next level!

In this episode we talk about…

2:35 – Position yourself as the person of trust through digital marketing 

3:15 – Jason Pantana asks why you started your business 

4:30 – Do you actually do marketing for your business? 

5:18 – Tom and Jason go deep on positioning agents to gain more leads and referrals 

8:48 – Jason goes over the step by step process that Marketing Edge covers

16:48 – Did you know it takes 5 to 7 impressions to remember your brand? Listen to how Jason lays out how to position your brand everywhere 

18:35 – Jason talks about the benefits and successful recipe to send out postcards

19:46 – If you’re struggling on what to post on social media, Jason gives you the 6 buckets of content you need to post ASAP

20:51 – Are you showing the real you on social media?

21:51 – Be the knowledge broker, the digital mayor and take your followers behind the scenes!

25:11 – Jason gives his winning tips to succeed strong social proof

28:50 – You need buzzworthy content on your social media platforms

34:00 – “People buy you. It doesn’t have to be the prettiest thing ever. You don’t have to be the prettiest thing ever. It just needs to be YOU.”

37:00 – Email marketing should be on your priority list, discover how you can stand out with it

49:13 – These are the 3 must online marketing strategies you should be doing in 2020

1:14:00 – Do you know where your leads are coming from?


Jason Pantana

Digital Marketing and Facebook Advertising with Jason Pantana

The Basic Principles, Mindset, and Mechanics of Digital Marketing with Jason Pantana (Part I)

Social Media Marketing for Business in 2019 with Jason Pantana (Part II)

2019 Digital Marketing and Social Media Tactics with Jason Pantana (Part III)

Marketing Edge

Acquire Your Competitive Edge with Patrick Ferry

Ryan Serhant

Mike Riches’ part I video “You Know You’re From…”

Mike Riches’ part II video “You Know You’re From…”

Tim Macy

Dan Blackwell

Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin











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