Agree or disagree: Boosting your business through digital marketing has never been so easy.
I’d contend it’s 100% true… that is, IF you give it some effort so you know what you’re doing.
In today’s episode of the Tom Ferry Podcast Experience, we’re celebrating our first year of the podcast with our resident marketing guru and host of Marketing Edge, Jason Pantana.
Jason and I tackle a subject that is on everyone’s mind and we reveal the tools and strategies every entrepreneur and agent needs to take their business to the next level for 2020.
With digital marketing, it all comes down to being authentic and creating trust with your customers. In this episode, Jason shares his pearls of wisdom that cover every single social media platform, email marketing and what type of content you need to start posting ASAP!
He also talks about every step that he covers during Marketing Edge and how to position your business at the forefront of your customer’s mind.
We give you so many examples in this episode so you can R&D and see for yourself what’s working and what’s not working for others that are showing their real selves online!
So if you really want to succeed inside and outside of the social media sphere, then make sure to take some notes while you listen to this episode because we’re revealing everything that you need to become the buzzworthy business of your market!
If you haven’t already, text me at 949-216-5466 and tell me what digital marketing strategy you’ll be using to put your business to the next level!
In this episode we talk about…
2:35 – Position yourself as the person of trust through digital marketing
3:15 – Jason Pantana asks why you started your business
4:30 – Do you actually do marketing for your business?
5:18 – Tom and Jason go deep on positioning agents to gain more leads and referrals
8:48 – Jason goes over the step by step process that Marketing Edge covers
16:48 – Did you know it takes 5 to 7 impressions to remember your brand? Listen to how Jason lays out how to position your brand everywhere
18:35 – Jason talks about the benefits and successful recipe to send out postcards
19:46 – If you’re struggling on what to post on social media, Jason gives you the 6 buckets of content you need to post ASAP
20:51 – Are you showing the real you on social media?
21:51 – Be the knowledge broker, the digital mayor and take your followers behind the scenes!
25:11 – Jason gives his winning tips to succeed strong social proof
28:50 – You need buzzworthy content on your social media platforms
34:00 – “People buy you. It doesn’t have to be the prettiest thing ever. You don’t have to be the prettiest thing ever. It just needs to be YOU.”
37:00 – Email marketing should be on your priority list, discover how you can stand out with it
49:13 – These are the 3 must online marketing strategies you should be doing in 2020
1:14:00 – Do you know where your leads are coming from?
Digital Marketing and Facebook Advertising with Jason Pantana
The Basic Principles, Mindset, and Mechanics of Digital Marketing with Jason Pantana (Part I)
Social Media Marketing for Business in 2019 with Jason Pantana (Part II)
2019 Digital Marketing and Social Media Tactics with Jason Pantana (Part III)
Acquire Your Competitive Edge with Patrick Ferry
Mike Riches’ part I video “You Know You’re From…”
Mike Riches’ part II video “You Know You’re From…”
Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin
Driving Tour with Christoph Choo
The Capital Luxury Update with Matt Cheney