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Online Marketing

Online Marketing

20 Best Apps for Real Estate Agents

The more efficient you can become in your business, the more success you’re going to enjoy and more money you’re going to make. With that in mind, we’re introducing you to our complete list of best real estate apps for agents that can help you…

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A 5 Point Marketing System for Geometric Growth, Pt.1

The way I see it, there are two truths at play in today’s market: The demand for housing means there’s tons of opportunity for enterprising agents. The lack of inventory means it’s tough out there for those who are getting lost in the crowd….

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How to Get into Real Estate: Tips for New Real Estate Agents

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

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Could Your Expertise be Hurting Your Communication?

The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their audience. Well, that’s that! Good job, me!…

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8 Tips for Pinterest for Real Estate Agents

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

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Build a Brand Bible: 9 Steps to Develop a Marketing Presence

Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be…

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7 Skills to Successfully Break Into Luxury Real Estate

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

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Video Your Way: 5 Options to Generate More Business with Video… on Your Terms!

Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about video. We’re living in a video-first marketing environment… …yet many agents are still afraid to step in front of the camera. Those who have…

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