Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be daunting to have to constantly keep up with, especially once you begin expanding your business and […]

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re going to need to bring some new or enhanced skills to the table. So […]

Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about video. We’re living in a video-first marketing environment… …yet many agents are still afraid to step in front of the camera. Those who have adopted video are building rapport with their audiences and naturally attracting new business. Meanwhile, […]

Whether you’re a brand-new realtor with a fresh license or a seasoned professional ready to grow your team, one thing is for sure – you need to incorporate a good real estate lead generation process into your real estate marketing strategy. Like anything else, the technology behind lead generation is constantly evolving, and it can […]

Every market has one or two agents who just seem to get every listing. Wouldn’t you love to approach those heavy hitters in your area and find out how they do it? To ask them point blank, “How are you getting so much business?” Well, lucky for me, I have access to lots of heavy […]

“Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around you. People are busy. They have jobs, and lives, and kids’ soccer practices, and hobbies, and favorite shows… Do you really think […]

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all gearing up to capitalize on the gigantic opportunities this year is likely to bring. But […]

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and cultural relevance. Then a few days later at last week’s Success […]