Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

Over the first half of 2022, we’ve had some amazing guests revealing even more amazing strategies, and today I’m challenging you to start implementing what you’ve learned! I’ve rounded up 13 killer strategies that we’ve shared covering…

The Shifting Housing Market & Your Number One Responsibility as an Agent Let’s just get down to the gritty question…. Are we in a housing correction? What I want to do instead is hammer home this reality – your No. 1 responsibility in a…

Have you ever been working with a client only to find out that you have different belief systems? I’m not talking about politics or religion – just that the information you’re trying to provide isn’t getting through because your client has…

Use Your DiSC Profile to Boost Sales Since the dawn of civilization (I love when I get to start off like that), whenever people have talked about homes, they were talking about people. When it comes to real estate skills, this is a people…

Could expertise hinder communication skills? The curse of knowledge is a hindsight bias, likened to an intellectual form of monolingualism. By using insider colloquialism, an orator is perceived as insensitively obtuse and alienating towards their…

Keep Buyers and Sellers Moving with These Tips to Stay on Track Buying or selling a house in today’s market – and in today’s terminology… it’s a lot. A lot of stress. A lot of fast-moving parts. A lot of important decisions that need to be…