Online Real Estate Video Scripts and Tips

Real estate videos have become one of the most powerful marketing tools in the industry. If you want to attract new leads, build trust with your audience, and stand out from the competition, you need to include real estate videos in your strategy. These videos help you connect with your community, demonstrate expertise, and show clients exactly why you are the go-to agent in your area.

How to Use Real Estate Videos in Your Marketing

To use real estate videos in your marketing, create and share a consistent mix of educational, community-focused, and behind-the-scenes video content that builds your personal brand and provides value to your audience. Platforms like YouTube, Instagram, Facebook, and your own website allow you to showcase local knowledge, promote listings, and position yourself as the expert buyers and sellers want to work with.

“But I’m Not Comfortable on Camera”

We hear this all the time, and it’s totally normal. But being camera-shy does not mean you cannot succeed with video. The truth is, you do not need to be perfect. You just need to be helpful, honest, and consistent. Start with one video per week, then build from there.

6 Real Estate Videos You Should Be Doing Regularly

1. How’s the Market in [Your City/Region]?
A monthly 3 to 4 minute video answering the question everyone asks. Share your insights and local data. This positions you as the knowledge broker in your market.

2. Mistakes to Avoid When Buying in [Season]
Post one of these per season to stay relevant and timely. Use titles like “3 Mistakes Buyers Make in Spring” or “7 Mistakes to Avoid When Buying in Winter.”

3. Home Improvement Tips
These videos are key for connecting with potential sellers before they even start searching for an agent. Partner with local experts to showcase useful tips and increase your visibility.

4. Team Introduction Videos
Give a face to your brand. Introduce team members, vendors, and partners to build familiarity and trust with future clients.

5. Interviews with Influential Community Members
Spotlight school leaders, business owners, and civic figures. These real estate videos tie you more deeply to the community and expand your reach.

6. Behind-the-Scenes Real Estate Content
People love real estate reality shows. Why not create your own version by showing the work you do every day? Give a peek into the process of prepping listings, handling negotiations, or navigating tricky transactions.

9 Bonus Tips to Make the Most of Real Estate Videos

  1. Real estate videos do not have to be perfect. Just be real and helpful.
  2. Always use good lighting. Natural light or softbox lights work well.
  3. Practice before recording. Know what you want to say and keep it concise.
  4. Invest in a microphone for better sound. Lavalier mics work great.
  5. Use a service like Fiverr to create custom intros or outros for branding.
  6. Boost your real estate videos to specific communities for better targeting.
  7. Chop up your long-form videos and share short clips on social platforms.
  8. Encourage viewer comments and always reply. This boosts visibility and builds relationships.
  9. Use tools like Restream to go live across multiple platforms at once.

Will You Embrace Real Estate Video or Fall Behind?

Most of your competitors are already using real estate videos or plan to soon. If you want to stand out, there is no better time than now to commit to video. This is not a trend, it is a shift in how people consume content.

Real estate videos give you a platform to educate, connect, and convert. The ideas in this post are simple, repeatable, and proven. So the only question left is: will you start this week?

Ready to take your marketing to the next level? Learn more about our real estate coaching programs and how they can help you grow your brand with confidence.