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The Viral Agent: Viral Video Strategy for Real Estate Agents

Viral video strategy… What does it take to create a viral video not just once or twice but consistently and in the right way to promote your business? 

Answering these questions on this episode of This Week in Marketing are Mike Hedge and Scott Pridemore, the CEOs of Pridemore Properties, and their in-house videographer and social media manager, Teresa Sottile. Jason talks to them about a recent video that led them to develop a viral video strategy that leverages popularity into prestige. 

You may have seen one of their Instagram reels – “I Asked my Gen Z Employee to Edit a Video” – which went viral, racking up over 50 million views and 4 million likes in just a matter of days. Through this insightful interview, Mike, Scott, and Teresa share the impact this virality has had on their business, the creative process of creating viral content, the power of working with creative teams, and how they’ve formulated what could genuinely become a viral video strategy for real estate agents to harness. 

This is a CAN’T-MISS episode, so watch or listen right here. 

And for those agents who are serious about taking their social media and real estate marketing games to the next level, you can’t afford to miss Tom Ferry’s upcoming Success Summit, August 27-29 in Dallas, TX. This year, Tom, Jason, and dozens of top producing agents are going all-in on the new marketing you need to attract qualified business in today’s new market. Get your ticket now before the price goes up! 

https://www.tomferry.com/summit/ 

In this episode we discuss… 

0:00 – The strategy of virality 

1:59 – Backstory behind the video

6:38 – The videos

12:40 – Editing and effects

16:35 – The benefits of going viral

21:30 – Capitalizing momentum 

27:25 – Creative process going forward