Top Real Estate Marketing Strategies to Grow Your Business
If you want to grow your business and stand out in today’s competitive market, you need to master real estate marketing strategies that actually work. Whether you are just getting started or ready to scale, the right strategies will help you generate leads, build your brand, and convert more opportunities into closings.
What Are Real Estate Marketing Strategies?
Real estate marketing strategies are a set of proven tactics and systems used to promote your services, connect with buyers and sellers, and build long-term brand visibility. In today’s landscape, this includes digital, print, social, and in-person strategies that work together to keep your name top of mind.
Remember, marketing is not a one-size-fits-all game. It’s about selecting a handful of tactics that you can do consistently, measure, and optimize over time. Real estate marketing is essential for agents who want to stay relevant and achieve sustainable success.
Real Estate Marketing Strategies for Lead Generation
1. Market to Your Database
- Send value-packed weekly or monthly emails.
- Curate helpful blog posts, videos, and market updates.
- Send birthday, anniversary, and holiday cards as personal touchpoints.
2. Build a Geographic Farm
- Mail 2 to 3 branded postcards per month.
- Share proof of success: just listed and just sold campaigns.
- Host open houses and invite your farm area personally or through video.
3. Use Social Media Marketing
- Host a weekly show like “How’s the Market?” to establish local expertise.
- Post neighborhood insights, behind-the-scenes content, and live home tours.
- Use Reels and short-form video to reach more people organically.
- Share content from Keeping Current Matters.
Build a Strong Real Estate Marketing Plan
Your real estate marketing plan should be visible, actionable, and designed for consistency. It should answer:
- How much marketing are you doing?
- What platforms and formats are you using?
- Who is your target audience?
- When and how often are you showing up?
If you don’t have a strategy in place yet, it’s time to start. Use this real estate marketing plan as a guide to set yourself up for success. For inspiration on what types of campaigns to try, check out our advice on how to maximize real estate marketing campaign potential.
Content Marketing for Real Estate Agents
Content is still king when it comes to building trust. Whether it’s a blog, video, podcast, or social post, content marketing helps position you as the local expert. Explore these real estate marketing content strategy tips to get started.
Top Real Estate Marketing Channels in 2025
- Instagram Reels and YouTube Shorts
- Google Business Profile optimization
- Text message marketing with links to listings
- Personalized video CMAs
Use channels that make sense for your audience and your comfort level, then scale what works. Many of these tactics are explained in our breakdown of video marketing options.
Next Steps to Level Up Your Marketing
The bottom line is that real estate marketing empowers your audience with the information they need to make confident decisions. But it also empowers you to stand out, build relationships, and grow your business consistently.
We help thousands of agents just like you find success with real estate marketing strategies that work. Ready to create your own plan? Schedule your free coaching consultation and let’s build a strategy that fits your goals, budget, and vision.