The Ultimate
Real Estate Blog
by Tom Ferry
10 Time Management Tools Every Agent Needs
Discover 10 time management tools and apps to help real estate agents stay on track, get more done, and create focus on what matte…
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Real Estate Business Strategy 
Marketing & Lead Generation 
Sales & Listing Skills 
Agent Productivity & Balance 
Success Coaching Tips for Agents 
Real Estate Mindset 
Team Building & Leadership 
Explore All Recommended Reading
Free SMART Goals Template to Help You Meet Your Goals
Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
The Art & Practice of Real Estate Scripts
In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read MoreGrowth Mode Podcast
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch
Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
7 Ways Top Agents Are Leveraging AI Right Now
In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026
In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
Explore the Podcast
3 Mega-Trends in Real Estate AI That Agents MUST Know
In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read More
The Greatest Housing Opportunity of the Decade is Here
In this special clip from Tom Ferry's Elite Retreat, David Childers explains why 2026 will be the biggest year for Realtors in ove… Read More
17% of Listings Are About to Expire…
In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read MoreRead the Latest
Marketing & Lead Generation
Geographic Farming: A Guide to Real Estate in the Neighborhood
Geographic Farming: A Guide to Real Estate in the Neighborhood
Learn what real estate farming is, how geographic farming works, and how consistent geo farming real estate strategies build… Read More
Marketing & Lead Generation
The Most Effective Open House Sign-In Sheet Strategies
The Most Effective Open House Sign-In Sheet Strategies
Learn how to use a realtor open house sign in sheet to capture real leads, choose paper or digital formats, and follow up wit… Read More
Real Estate Business Strategy
Quarterly Business Plan Review Guide: Assess Progress & Refine Your Strategy
Quarterly Business Plan Review Guide: Assess Progress & Refine Your Strategy
In this blog, Tom Ferry walks you through a simple yet effective technique for doing your Q1 business plan review. Read More
Uncategorized
Expired Listing Scripts: How to Get Expired Listings and Win More Appointments
Expired Listing Scripts: How to Get Expired Listings and Win More Appointments
Learn how to contact expired listings in the most effective way possible, using Tom Ferry's expired listing scripts and this… Read More
Sales & Listing Skills
How to Host a Meaningful Client Appreciation Event
How to Host a Meaningful Client Appreciation Event
Learn how to plan a client appreciation event that builds loyalty and referrals, with proven client event ideas and invitatio… Read More
Agent Productivity & Balance
Attention-Grabbing Real Estate Video Ideas to Get More Business
Attention-Grabbing Real Estate Video Ideas to Get More Business
15 Attention-Grabbing Real Estate Video Ideas to Get More Business. Learn more from Tom Ferry. Read More
Uncategorized
A Buyer Consultation Checklist to Win More Clients
A Buyer Consultation Checklist to Win More Clients
Use a buyer consultation checklist to educate clients, explain compensation, and set expectations with a buyer consultation t… Read More
Real Estate Mindset
Positive Affirmations to Get The Most Out of Your Hour of Power
Positive Affirmations to Get The Most Out of Your Hour of Power
Positive affirmations help support, empower, and get your mind in line with your dreams and goals. Here's how to use them in… Read More
Marketing & Lead Generation
Real Estate Door Knocking Scripts to Turn Open Houses into Listings
