The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

Marketing Real Estate on IG: Instagram Tips for Real Estate Agents Through Instagram, real estate agents not only have the ability to showcase the features of their listings that can attract prospective buyers, but it also allows agents to connect…

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

How to Get Expired Listings If you want to know how to get expired listings, the answer is simple… Contact them! It’s what they’ve been waiting for! Well ok, it’s not that simple, because it does require you to contact them in the right way,…

Want to learn how to get into luxury real estate? There’s this misconception that becoming a luxury real estate agent has to do with something other than skill, strategy, and ambition. Some agents think you either need to already need to be…

Eustress vs. Distress… What does it mean? When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, what we’re really talking about is eustress vs. distress.

How to Hire a Real Estate Transaction Coordinator If you don’t have a transaction coordinator as part of your real estate team (some people call them a “transactional coordinator”), you’re probably familiar with this situation: Awesome! I…

5 Questions to Know if Real Estate Geo Farming is Right for You Before we dive into any of the questions you need to ask yourself before starting your geo farm, let’s start off with WHY geo farming is so important…

A How-To Guide to a Real Estate Listing Presentation The real estate listing presentation… The secret weapon of any successful listing agent.  It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing…

Addictions = Productivity Killers As a real estate agent or a professional in any business, there are four addictions that can zap your productivity, happiness, and ability to succeed. Last week, I hosted what might’ve been the most epic free real…

Tips for Pursuing Expired Listings as Lead Generation If you haven’t made expired listings a regular part of your lead generation, it’s worth asking why. Is it because you’re scared of getting rejected? Are you worried about letting them down?…