Using a Script to Unlock More Opportunities in Today’s Market

If you’re looking for an effective listing script for real estate, you’re in the right place.

This industry changes fast. And with that, so should your scripts. While I’ve relied on a particular script since 2009 to answer the question you probably hear five times a day, “How’s the market?” Today’s market demands an update.

At our recent Elite Retreat for coaching members, I shared a new, highly relevant addition to your real estate listing scripts. It’s designed to match the uncertainty of today’s market and give you a better shot at uncovering opportunities in every conversation.

Now I’m sharing it with you.

When you see the actual real estate scripts, it might look simple. But it’s built on real-world insights. Most homeowners today are confused about the market. They feel stuck or hesitant, so your job is to gently break down barriers and discover motivation.

Use this updated listing script for real estate the next time someone asks:

“How’s the market?”

Start with honesty:

“The market is actually very challenging.”

Then, share a few market-specific insights relevant to your area or client type.

Next comes the key part of the script: turning the conversation back to them with genuine curiosity:

“But hey, how are YOU doing?”

Just like any great real estate listing dialogue, the goal is to uncover motivation. That simple turn in the script opens the door to understanding their current situation and pain points.

Listing Script Add-Ons to Uncover Motivation

Today’s homeowners are navigating stress from multiple directions: economic changes, remote work, uncertainty. If their housing situation doesn’t naturally come up in their reply, guide the conversation with this follow-up:

“How has the economy or working from home impacted your housing needs?”

Still no response? Try a broader approach with these real estate listing script prompts:

“Who were you asking for?”

“Who do you know who needs to make a change due to everything that’s going on?”

These questions shift the conversation gently toward real estate without feeling pushy, allowing you to tap into potential referrals or delayed interest.

Why Scripts Matter More Than Ever

Here’s the bottom line: Consumers are looking for guidance. Confidence. Someone who knows what they’re talking about.

The right listing scripts for real estate do more than just fill the silence, they create trust and open the door to deeper conversations. When you ask the right questions, you position yourself as a solution-provider, not just a salesperson.

This particular script shows empathy, builds connection, and naturally leads toward discussing next steps whether it’s for them or someone they know.

Start Using This Listing Script for Real Estate Today

That’s it! Short, conversational, and effective. This is one of those real estate listing scripts that works in any market, but especially now, when people are craving clarity and support.

So… will you try it? Drop a comment and let me know whether you’ll add this to your script rotation, or what you’re using instead in today’s market.