Are you all in? Or are you just dabbling in real estate, hoping for what you’ve heard is quick and easy money? Both of these personas exist in our industry. But only one has longevity. The real professionals will always outlast the hobbyists. This begs the question: Are you lacking in important traits, or do you have the right real estate agent skills it takes to become a true professional?
I’ve identified 12 essential skills and qualities of successful real estate agents. How many of them do you live up to?
Real Estate Agent Skill No. 1
They set goals, write plans, and follow through
Successful agents develop clear goals and create action plans. They stay focused and avoid distractions by executing their plans with discipline.
Real Estate Agent Skill No. 2
They have a strong work ethic and do whatever it takes
Knowing what to do is only a small part of success. Actually doing the work consistently is what separates high achievers from the rest.
Real Estate Agent Skill No. 3
They use technology to increase efficiency and improve client experience
Top agents use digital tools to streamline operations and provide seamless service. They invest in tech that makes business smoother for themselves and more convenient for their clients.
Listen to my podcast with Seth Godin to learn how top agents raise the bar.
Real Estate Agent Skill No. 4
They listen well and approach clients with empathy and respect
The best agents know that listening is more important than talking. They ask questions, understand emotions, and meet each client’s unique needs with care.
Real Estate Agent Skill No. 5
They know the process and guide clients confidently through transactions
Real estate transactions are full of variables. Skilled agents adapt to every situation and continue learning so they can handle challenges effectively.
Real Estate Agent Skill No. 6
They set realistic expectations for themselves and their clients
Professionals don’t overpromise just to win business. They communicate honestly, manage expectations, and build long-term client trust.
According to a 1000watt survey, open and honest communication is the number one trait consumers want in an agent.
Real Estate Agent Skill No. 7
They delegate tasks to focus on their highest-value activities
Smart agents delegate non-essential work. They hire help or use virtual assistants to stay focused on high-impact actions that grow their business.
Real Estate Agent Skill No. 8
They market strategically using the best tools and channels
Marketing is key to success in real estate. Professional agents use modern tools like MLS, video, social media, and email to generate consistent leads and attract clients.
Need help improving your marketing plan? Talk to a business consultant and get clarity on your next steps.
Real Estate Agent Skill No. 9
They build a strong online presence and optimize visibility
Are you maximizing your Google Business Profile? Do you post regularly and engage with followers on social media? Your digital presence plays a huge role in attracting clients today.
Real Estate Agent Skill No. 10
They respond quickly because clients expect immediacy
Buyers and sellers want answers fast. Agents who respond quickly win more business. Delayed replies make you seem unavailable and out of touch.
Real Estate Agent Skill No. 11
They know their local market and share insights with their community
Top real estate professionals study the MLS daily. They understand market trends, home values, school districts, and neighborhood dynamics…and they share this knowledge with clients and their community.
Real Estate Agent Skill No. 12
They maintain a growth mindset and adapt to stay ahead
The most important real estate agent skill might be the desire to grow. Professionals continuously improve, stay relevant, and take bold steps to scale their business.
How many of these real estate agent skills do you have? Which ones need work?
If you want to develop the traits of a top real estate professional, book a Free Coaching Consultation and take your business to the next level.
