This Week in Marketing

The agent of the future is not the agent who goes with the flow of the market – the agent of the future is the one who rises above the market when it begins to shift downwards. History shows that when everyone else is pulling their advertising…

Marketing channels that appreciate over time are sadly overlooked by too many real estate agents. Yes, platforms like Instagram or TikTok are great, but they’re a lot like riding a bike… they’re only taking you somewhere as long as you keep…

The best AI tools for real estate agents aren’t always the ones you would expect. That’s because AI has not just made it easier to automate certain tasks you already do – it has opened a world for you to do things that wouldn’t have even…

Your weekly email newsletter is a vital component of your real estate marketing arsenal. This is the absolute No. 1 best way of putting your content in front of people week after week and keeping yourself top-of-mind with consumers. But in order for…

Real estate social media video performance isn’t just about the amount of people you reach; it’s about the specific audience you want to reach. That’s why platforms like Instagram and TikTok are so valuable – because if you work the…

Over the last year, Jason Pantana and his guests have shared SO MANY social media strategies for real estate agents on This Week in Marketing. Whether your focus is YouTube, Instagram, or Facebook, and whether you’re looking for content ideas,…

If you’re not taking advantage of agent-to-agent referrals, you’re missing out on a HUGE chunk of business that you could not have won any other way. You know that in real estate, relationships are everything. This is especially true when it…

Real estate Google search rankings are a lot like pursuing stardom. Sure, you can sit around hoping you get “discovered,” but those who succeed the most are almost always those who put in the work. Getting “found” and “preferred” more…

Tracking in digital marketing is changing. With privacy issues and controversies surrounding cookies and data sharing coming to the public light, a lot of marketers are learning that the tricks that worked for targeting audiences yesterday are…