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Embracing Change 2: The Listing Side of the NAR Settlement

The NAR settlement is the biggest challenge facing real estate agents today, and the changes aren’t only impacting buyer agency. Shifts are happening on the listing side as well, and if you don’t update your processes and talking points soon,…

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10 Things Real Estate School Didn’t Teach You…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…

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Top 10 Instagram Tips for Real Estate Agents

Marketing Real Estate on IG: Instagram Tips for Real Estate Agents Through Instagram, real estate agents not only have the ability to showcase the features of their listings that can attract prospective buyers, but it also allows agents to connect…

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What to Do Now: Refocusing After the NAR Settlement

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

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Introducing TomAI – The Best Real Estate AI of All Time

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

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Expired Listing Scripts: How to Get Expired Listings and Win More Appointments

A Checklist and Expired Listing Scripts to Contact Expired Listings Expired listings represent some of the most motivated sellers in the real estate market. They’ve already raised their hand to sell , they just need a stronger plan and better…

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Database Marketing for Listing Referrals

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with. It’s…

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Time Management Tips: Your Top Priority

112 Hours: Time Management Tips & Your Top Priority I was in Las Vegas with almost 3,000 top agents for Elite Retreat, a two-day event exclusively for our Elite coaching members, when I walked on stage to start the event, the first thing I did…

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How to Scale Your Real Estate Business: 9 Challenges to Overcome

9 Challenges to Overcome When Learning How to Scale Your Real Estate Business When you’re figuring out how to scale your real estate business, it can feel thrilling and overwhelming all at once. Scaling means moving beyond solo agent success into…

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What is Eustress? The Better Stress

Eustress vs. Distress… What does it mean? When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, what we’re really talking about is eustress vs. distress. They’re two…

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Video Marketing for Business: 5 Creative Strategies That Work

Video Marketing for Business: How to Generate More Business with Video In today’s digital world, video marketing is one of the most powerful tools you can use to grow your brand, build trust, and generate leads. Whether you’re a seasoned…

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The 5 Most Important Real Estate Sales Role-Play Scenarios

What are the 5 most important real estate role-play scenarios? The old saying tells us, “Practice makes perfect.” But I don’t totally subscribe to that idea. The way I see it, another word is necessary to make it 100% accurate – “Perfect…

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